About Eight

Shape the stories behind some of Australasia's most exciting travel, hospitality and lifestyle brands.

At Eight Communications, we don't just generate headlines, we create meaningful campaigns that help shape some of the region's most exciting hotels, destinations, restaurants and lifestyle brands.

We're one of Australia's leading specialist travel, hospitality and lifestyle PR agencies, partnering with some of the industry's most recognised names including IHG Hotels & Resorts, Relais & Châteaux, Seabourn, InterContinental, Andaz, Solotel Group, Saddles, AAT Kings, Amalgamated Property Group and a growing portfolio of luxury hotels, tourism destinations and hospitality brands across Australia and New Zealand.

From launching landmark hotels and luxury lodges to hosting media aboard expedition cruises, securing national broadcast coverage and creating unforgettable brand experiences, our work is diverse, strategic and genuinely exciting.

About the role

You'll work directly with industry-leading brands while being part of a close-knit team where your ideas are valued and your contributions make a genuine impact. Unlike larger agencies, you'll enjoy direct client engagement, opportunities to travel and clear opportunities for professional growth.

We are seeking a confident and proactive Sydney-based Senior Account Manager to take ownership of client accounts, develop strategic communications initiatives and contribute to the continued growth of the agency. The successful candidate will be responsible for working across our hotel and hospitality clients.





This role is ideal for someone who enjoys working across multiple clients and projects, has strong media relationships and can confidently manage campaigns from strategy through to execution.

Key responsibilities

- Day-to-day management of client accounts and relationships
- Lead client meetings, presentations and communications
- Develop and implement public relations strategies and campaign plans aligned with client objectives
- Draft press releases, media materials, key messages and briefing documents
- Proactively pitch stories and secure media coverage across print, digital, broadcast and social media channels
- Identify emerging trends, news opportunities and editorial angles relevant to client brands
- Develop influencer, partnership and brand collaboration opportunities
- Assist with new business proposals, agency credentials and pitch presentations
- Assist with award submissions and industry recognition programs
- Prepare and oversee client reporting, WIPs and campaign evaluations
- Develop media kits and supporting communications materials
- Facilitate interviews and prepare spokesperson briefing documents and key messaging
- Plan and manage media events, launches and activations
- Manage stakeholder relationships across clients, partners and media
- Oversee individual and group famil programs,



which may involve hosting and interstate or international travel
- Monitor media coverage, competitor activity and industry trends, providing strategic recommendations to clients
- Support and mentor junior team members where required
- Identify opportunities for account growth and additional client services

About you

- Minimum 3-5 years' experience in public relations, communications or a related field, preferably within an agency environment
- Proven experience managing client accounts and delivering successful communications campaigns
- Strong understanding of the Australian media landscape and influencer environment
- Excellent written and verbal communication skills
- Solid presentation and stakeholder management abilities
- Highly organised with the ability to manage multiple projects and deadlines
- Strategic thinker with strong problem-solving skills and commercial awareness
- Ability to work collaboratively while taking ownership of projects and outcomes
- Experience within travel, tourism, hospitality, lifestyle or related sectors will be highly regarded
- Degree qualified in Public Relations, Communications, Journalism, Marketing or a related discipline

What we offer

- Sydney CBD office location
- Opportunities for domestic and international travel
- Professional development and mentoring
- Exposure to leading travel, tourism, hospitality and lifestyle brands
- A supportive team culture with genuine career progression opportunities
- The opportunity to play a key role in a growing, award-winning agency

📌 Senior Account Manager (Sydney)
🏢 Eight Communications
📍 Sydney