Role Purpose

Rachel Gilbert is seeking a Senior Marketing Manager to lead the strategic planning and execution of omni-channel marketing initiatives across Australia and the United States.

Reporting to the Head of Brand & Marketing, this role sits at the centre of regional growth strategy and is responsible for delivering best-in-class performance Brand Marketing, CRM leadership, campaign rollout alignment, and go-to-market execution across key global touch points.

The successful candidate will bring a strong commercial and brand mindset, This role is critical in ensuring Rachel Gilbert continues to strengthen its position as a globally recognised contemporary luxury womenswear brand.

Key Responsibilities

Brand & Public Relations

● Work closely with the Head of Brand & Marketing on building out the brand and public relations strategy in key markets (United States & Australia, Middle East, Europe).

● Manage external PR Agencies, acting as a key point of contact and ensuring a seamless working relationship across strategy development, activation execution and KPI delivery.

● Work closely on delivering brand aligned partnerships both locally and internationally, putting forward ideas with a clear commercial and brand ROI.

● Act as a brand ambassador to internal and external teams.

● Strategise and execute the media strategy across domestic & international markets.

● Strategise and execute the Shop My strategy with the Marketing Coordinator & Head of

Marketing.

● Work closely with the Head of Marketing and Brand to identify key brand opportunities that will build brand authority and awareness in emerging markets.

● Assist the Head of Brand on photoshoot production where necessary.

Omni-Channel Campaign Execution

● Lead implementation of seasonal go-to-market strategies across all owned marketing channels, setting the campaign framework that CRM, paid media and content execute against.

● Ensure cohesive rollout across digital, retail, wholesale support and brand touchpoints so every channel reflects a single campaign narrative rather than fragmented, channel specific messaging.

● Translate brand campaigns into a performance-driven execution framework, ensuring channel specific KPI’s for each phase of the campaign lifecycle are met.

● Align messaging across regions while maintaining local relevance, ensuring global campaign integrity is preserved without diluting market-specific commercial priorities.

● Lead the marketing team and wider departments on campaign and seasonal collection strategy to ensure internal alignment and strategy execution, acting as the central point of alignment to ensure the team moves as one.

● Delegate strategy execution to the wider team ensuring alignment with the business marketing calendar and wider brand objectives.

● Conduct post campaign reviews with the Head of Marketing, reviewing benchmarking performance against pre-set targets, feeding learnings back into the next seasonal planning cycle to continuously sharpen execution.

Global Marketing Calendar Ownership & Cross Functional Leadership

● Oversee the internal marketing calendar across AU & US markets, acting as the single source of truth for all seasonal launches, campaign moments and activations.

● Align seasonal launches,



campaign moments, retail activations and digital storytelling to achieve growth and commercial goals with the long term brand positioning.

● Ensure cross-functional visibility across marketing, PR, communications, creative and eCommerce teams, working.

● Act as a central connector between brand storytelling and commercial performance.

● Act as a mentor to junior staff ensuring a collaborative and nurturing environment while leading with inspiration and enthusiasm.

● Support with workflow prioritisation across marketing initiatives within the team, driving accountability across timelines and deliverables and champion collaboration across departments.

● Act as the key point of contact between agency partners and internal teams, ensuring alignment and removing bottlenecks.

● Lead, mentor and develop any direct reports or junior marketing team members supporting performance and CRM functions.

● Partner with creative, CRM & Brand teams to ensure paid media briefs, assets and messaging reflect a unified brand voice across channels.

● Monitor competitor activity, industry trends and platform developments across AU & US markets to keep ahead of the curve.

● Bring forward new opportunities with clear business cases for testing.

● Act as the Head of Brand 2IC when the Head of Brand is not physically present in the office.

Budget Management

● Own and manage marketing channel budgets across performance and CRM initiatives, ensuring spend is disciplined, accountable and tied to budget outcomes.

● Allocate spend strategically across regions, balancing market opportunity, seasonality and channel performance to maximise return.

● Partner with senior leadership to shape performance marketing investment and allocation strategy across key regions.

● Own channel efficiency and ROI tracking, using performance data to inform ongoing investment decisions.

● Lead seasonal planning cycles in conjunction with the Head of Marketing.

Regional Growth Strategy (AU & US)

● Support development of go-to-market strategies tailored to regional customer behaviour

● Identify opportunities for scalable acquisition growth across both markets across owned and paid channels.

● Contribute to longer-term expansion strategy

CRM & Lifecycle Strategy

● Lead the CRM strategy across AU & US ensuring a healthy balance of database growth,

engagement and revenue contribution from owned channels.

● Oversee campaign planning across all lifecycle stages, acquisition, onboarding, retention,

win back and loyalty, setting benchmarks for engagement and conversion at each stage and working with the CRM agency to ensure benchmarks are met.

● Align CRM storytelling and campaign calendars with seasonal launches and key commercial moments, ensuring email and SMS reinforce the broader brand narrative and key messages.

● Drive database growth,



segmentation architecture and personalisation initiatives (via Klaviyo &Lexer;) directing the CRM team to build increasingly sophisticated, behaviour based targeting.

● Optimise owned channel performance across email and SMS, setting and reporting against benchmarks for open rate, click rate, conversion rate and revenue per send.

● Partner closely with eCommerce and digital teams to improve customer lifetime value, ensuring CRM initiatives are evaluated on their contribution to LTV and retention, not just channel-level engagement metrics.

● Manage internal reporting cadence (weekly, monthly, quarterly) translating CRM performance into commercial insight and recommendations for leadership rather than raw metrics reporting.

● Ensure CRM strategies align with internal benchmarks across retention, winback, acquisition and efficiency, holding the CRM function accountable to these benchmarks.

● Set strategic direction and roadmap in conjunction with the Head of Marketing.

Key Skills & Experience

Essential

● 7+ years experience in marketing roles within fashion, luxury, retail or eCommerce

● Minimum 3 years experience managing direct reports

● Strong experience in Brand Marketing and Go-To-Market Strategies

● Proven experience delivering localised CRM strategies across multi-region businesses

● Demonstrated success managing AU & US market growth

● Experience executing omni-channel seasonal campaign rollouts

● Strong stakeholder management across creative and commercial teams

● Experience managing marketing budgets and forecasting spend efficiency

● Highly organised with strong project leadership capability

Highly Desirable

● Experience working within a contemporary luxury or premium fashion brand

● Experience supporting retail + wholesale marketing alignment

● Experience launching global partnerships

● Familiarity with Klaviyo or equivalent CRM platforms

● Experience working within founder-led or creative-led businesses

Personal Attributes

● Commercially minded with strong analytical capability

● Highly collaborative and confident working cross-functionally

● Detail-oriented with strong execution discipline

● Comfortable operating in fast-moving environments

● Passionate about brand storytelling and customer experience

● Naturally proactive with robust ownership mindset

Why Work With Rachel Gilbert

Founded in 2007, Rachel Gilbert is a contemporary luxury womenswear brand recognised globally for its signature hand-embellished craftsmanship and sculptural silhouettes across evening wear, ready-to-wear and bridal.

Each collection reflects the brand’s commitment to timeless investment dressing, artisanal integrity and modern femininity, designed to support women through life’s most meaningful moments.

Rachel Gilbert pieces are worn by some of the world’s most influential women and stocked by leading global retailers including Bergdorf Goodman, MyTheresa, Moda Operandi and Harrods, alongside the brand’s growing direct-to-consumer presence.

Working at Rachel Gilbert offers the opportunity to contribute to the growth of a globally recognised Australian fashion house during an exciting phase of international expansion across the United States and beyond.

📌 Senior Marketing Manager (Sydney)
🏢 RACHEL GILBERT
📍 Sydney