Social Media Advertising Specialist (Paid)

Emote Digital | Hawthorn, Melbourne | Full time

We're on the lookout for a Social Media Advertising Specialist to join our paid media team.

This role is for someone with hands on experience managing paid social campaigns across platforms like Meta, LinkedIn and TikTok. If you've worked across multiple ad accounts, from strategy through to implementation, optimisation and reporting, this could be the perfect fit.

Please note: this is not an organic social media role. We're looking for someone who lives and breathes paid media, understands how platform algorithms and automated bidding actually work, and can drive measurable results through paid advertising.

Paid social has changed. Campaign structures are simpler, the platforms handle more of the targeting, and the levers that actually move performance now are creative volume, clean data signal and sharp measurement. We want someone who finds that shift exciting rather than threatening.

You'll be part of a collaborative team where your ideas are valued and your professional development is supported.

What you'll be doing

- Developing and implementing paid advertising strategies across Meta, LinkedIn, TikTok and emerging platforms
- Building, launching and optimising campaigns across a varied client portfolio, from local service businesses through to national ecommerce brands
- Briefing, testing and iterating ad creative at pace, using a structured testing framework rather than gut feel
- Owning tracking and data quality: pixel and Conversions API setup, event match quality, offline and CRM conversion imports, consent mode
- Analysing campaign data, trends and competitor activity to drive traffic, leads and revenue
- Producing weekly and monthly performance reports with commentary a client can actually act on, and identifying new opportunities for growth
- Using AI tooling to compress the repetitive parts of the job (reporting, first draft copy, creative variants, data summarisation) so more of your time goes to strategy
- Working closely with Account Managers, our Senior Creative Lead and our Senior Content Strategist to meet client objectives and deliver results
- Keeping the wider team across platform releases and betas, and translating what they mean for our clients

What you'll need

Core paid social experience





- 2+ years managing paid social campaigns across multiple accounts and budgets, agency side preferred
- Hands on with Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager. Bonus points for Pinterest, Reddit, Snapchat and X
- Building, managing and optimising high performing campaigns against real commercial targets: ROAS, CPA, CPL, MER
- Audience research and audience building, including first party data, custom and lookalike audiences, and broad targeting with AI driven delivery
- Developing engaging, results driven ad creative strategies, including UGC style video, statics and direct response copy
- Conversion tracking across Meta Pixel and CAPI, TikTok Events API, LinkedIn Insight Tag and GA4
- Interpreting campaign data and turning insight into action
- Staying up to date with the latest platform updates and best practices

Working with AI and automation (this part matters to us)

- Confident with platform AI and automation products: Meta Advantage+ (campaigns, audience and creative), TikTok Smart+ and Symphony, LinkedIn Accelerate and Predictive Audiences, Pinterest Performance+
- A clear point of view on when to hand control to automation and when to constrain it, and how to structure an account so automated delivery gets clean signal
- Using generative AI day to day: LLMs such as ChatGPT, Claude or Gemini for research, ad copy variation, audience thinking and data analysis, plus generative image and video tools for creative concepting and rapid variation
- Practical prompting skill. You can get a genuinely usable output rather than obvious AI slop, and you can tell the difference
- Awareness of where paid media goes next, including advertising inside AI assistants and answer engines, and what AI search means for the funnel
- Comfortable with reporting automation and dashboards such as Looker Studio, Supermetrics or Agency Analytics. If you've built automations in Make, Zapier or n8n,



we definitely want to hear about it

Nice to have

- Incrementally testing, geo lift or holdout design, and exposure to media mix modelling
- Server side tagging via Google Tag Manager
- Ecommerce feed and catalogue management (Advantage+ catalogue, Shopify)
- Google Ads exposure
- Meta Blueprint or other platform certifications

Who you are

- Curious, and you actually enjoy pulling apart a result that doesn't make sense
- Comfortable with change, because this industry rewrites itself every quarter
- Commercially minded. You think in client outcomes, not vanity metrics
- A clear communicator who can explain a performance shift to someone who has never opened Ads Manager

Why you'll absolutely LOVE working here
- 4 days in the office, 1 day working from home
- A diverse client base means no two days are ever the same, so boredom simply isn't an option
- We're proud to be one of the best agencies in the business, so you can feel confident in the work you do here. We deliver real results, win awards, and enjoy ourselves along the way
- We invest in AI tooling and we want you using it. You'll have access to the platforms and the licences, plus the freedom to build better ways of working
- Genuine support for your professional development, including certifications and training
- A warm, cooperative atmosphere where ideas are shared and there's always something to laugh about
- A well stocked communal kitchen filled with complimentary snacks and treats

About Emote DigitalWe're an award winning agency with a digital first mindset, and what truly sets us apart is how much we care. Every project we take on sparks a genuine emotional response from our clients: excitement, pride, satisfaction, even wonder.

Yes, the results speak for themselves. But it's the way our work makes people feel that keeps them coming back.

This is a role for a paid social media expert, not a content creator or community manager. If you know your way around Ads Manager, love talking ROAS and CPCs, and want to work across a variety of industries and clients, we'd love to hear from you.

Sound like your kind of place? Brilliant.Tell us why you're the perfect fit for the role.

Send your CV and cover letter to [email protected]

📌 Social Media Advertising Specialist (Melbourne)
🏢 Emote Digital
📍 Melbourne