State Manager | Victoria’s Secret

Victoria’s Secret | Senior Retail Leadership Full-Time | Permanent

Lead a State. Lead the Business. Build High-Performing Stores.

Victoria’s Secret is seeking an accomplished State Manager to take ownership of the commercial performance, people leadership and operational execution of our retail portfolio across the state. This is a senior retail leadership position for an experienced multi-site operator who has successfully led large-format, high-volume retail businesses, managed Store Managers and delivered results across complex store networks.

We are looking for a leader who can operate strategically while remaining deeply connected to stores, customers and teams.

You will own your state as a business — driving sales, profitability, productivity, customer experience, talent and operational excellence across the portfolio.

The Opportunity

Reporting into senior brand leadership, you will provide leadership and direction to Store Managers across Victoria’s Secret. You will translate the broader brand strategy into clear priorities and measurable execution across your state.

Your responsibilities will include

- Owning the overall sales, profitability and operational performance of the state
- Leading, coaching and holding Store Managers accountable for business performance
- Driving sales, conversion, productivity, ATV, UPT and other key retail performance indicators
- Managing labour investment, workforce productivity and complex store structures
- Reviewing store P&Ls; and using commercial data to identify risks and opportunities
- Building clear commercial action plans and ensuring disciplined execution
- Developing Store Managers and creating a strong pipeline of future retail leaders
- Leading succession planning, talent reviews and leadership capability across the state
- Partnering with Store Managers to improve engagement, retention and performance
- Ensuring consistently exceptional customer experiences across the portfolio
- Driving operational excellence, stock integrity, loss prevention and compliance
- Maintaining global visual merchandising and brand standards
- Leading new store openings, store transformations and major business initiatives
- Managing performance issues and challenging conversations confidently




- Partnering closely with Brand, HR, Finance, Operations, VM and Support Office teams
- Maintaining a strong and visible presence across stores

What You Will Bring

This role requires an established senior multi-site retail leader with experience managing scale and complexity.

You will ideally bring

- Significant experience as a State Manager, Regional Manager, Area Manager or equivalent senior multi-site retail leader
- Proven experience within a large-format, big-box or high-volume retail environment
- Experience leading multiple Store Managers and sizeable retail workforces
- Demonstrated accountability for significant sales volumes and commercial results
- Strong P&L; management and commercial acumen
- Advanced understanding of retail KPIs, labour productivity and workforce planning
- A proven record of improving underperforming stores and delivering sustainable growth
- Strong talent-management, succession-planning and leadership-development capability
- Experience operating within complex, fast-paced and geographically dispersed retail environments
- Confidence making commercially sound decisions and holding senior store leaders accountable
- Strong stakeholder-management and influencing skills
- The ability to move comfortably between strategy and hands-on retail execution

Experience within large-format fashion, beauty, department stores, big-box retail or other high-volume customer-led retail businesses will be highly regarded.

The Leader We Are Looking For

You are not simply managing a collection of stores — you think like a business leader. You understand the numbers behind the business and can quickly identify where performance is being won or lost.

You know how to challenge experienced Store Managers, build leadership capability and create accountability without losing engagement.

You are comfortable walking into a store,



understanding its commercial health and identifying the priorities that will make the greatest difference.

You are equally comfortable discussing P&L;, labour productivity and commercial strategy with senior leadership as you are coaching a Store Manager on the shop floor.

Most importantly, you understand that sustainable retail performance comes from having exceptional leaders running exceptional stores.

Why Victoria’s Secret & Valiram?

This is an opportunity to take on a significant leadership role with one of the world’s most recognised retail brands during an exciting period of growth in Australia. You will have the chance to:

- Lead a significant multi-site Victoria’s Secret retail portfolio
- Influence the commercial direction and performance of the brand
- Develop and lead an experienced Store Manager population
- Play a key role in future store growth and expansion
- Work closely with senior Australian and regional leadership
- Access career opportunities across Valiram’s growing international portfolio
- Join a business representing some of the world’s most recognised premium and luxury brands

About Valiram

Established in Kuala Lumpur in 1935, Valiram is one of Asia-Pacific’s leading luxury and lifestyle retail groups. Today, Valiram operates more than 500 stores and represents over 200 internationally recognised brands across fashion, beauty, watches, jewellery, confectionery and dining.

In Australia, our portfolio includes Victoria’s Secret, Bath & Body Works, Tory Burch, Tudor, Cartier, BVLGARI and Läderach.

Ready to Lead at Scale?

If you are an accomplished senior retail leader with experience managing large-format, high-volume and multi-site retail operations, we would like to hear from you. When applying, we encourage you to highlight:

- The number and scale of stores you have led
- The size of the workforce and leadership teams under your responsibility
- Annual turnover or commercial scale of your portfolio
- Your P&L; and labour-budget accountability
- Examples of measurable improvements in sales, profitability or productivity
- Your experience developing Store Managers and building leadership succession

Apply today and help lead the next stage of Victoria’s Secret’s growth in Australia.

📌 State Manager | Victoria’s Secret (Melbourne)
🏢 The Valiram Group
📍 Melbourne