NSW State Sales Manager – Foodservice

Build the market. Own the state. Make the role your own.

This is a newly created opportunity with a premium Australian food producer ready to accelerate its Foodservice growth across NSW.

As the first dedicated NSW State Sales Manager, you’ll take ownership of the state—from Sydney’s major Foodservice accounts to the distributor branches, operators and regional markets that often remain underdeveloped.

This is a hands-on growth role. You’ll create demand with chefs and operators, build distributor advocacy and convert opportunity into profitable, repeatable sales.

The opportunity

- Own revenue, volume, margin and customer growth across NSW.
- Win new end-user business across restaurants, pubs, clubs, hotels, caterers, QSR and institutional Foodservice.
- Build strong relationships with major and independent Foodservice distributors.
- Influence distributor sales teams, branch managers, buyers and category teams.
- Develop regional markets including Newcastle, the Central Coast, Wollongong, the Hunter, Central West, Riverina, New England and the North Coast.
- Lead product introductions, tastings, menu trials and customer presentations.




- Build and convert a disciplined pipeline of recent business.
- Bring structure, accountability and commercial rhythm to a broad NSW territory.

About you You may already be a State Sales Manager, or you could be a strong senior territory or business development professional ready to step up.

Either way, you’ll bring:

- A strong NSW Foodservice network across distributors and end users.
- Proven new-business development and account growth capability.
- A clear understanding of the Foodservice distributor model.
- Commercial confidence across pricing, margin, negotiation and forecasting.
- The credibility to engage chefs, operators, buyers and senior decision-makers.
- The discipline to cover Sydney and regional NSW efficiently.
- The resilience and tenacity to create momentum from the ground up.

Above all, you’ll be driven, self-starting and accountable. You’ll relish being first to the role and bring the pioneering, entrepreneurial spirit required to turn potential into a meaningful NSW business. If you want a role where the opportunity is real, the territory is yours and your impact will be visible, we’d be keen to hear from you.

📌 State Sales Manager (Sydney)
🏢 Core Element | Executive Search + Recruitment Partners
📍 Sydney