About the role

We're looking for someone with proven experience growing a YouTube channel! This is a strategy role with production ownership.

You will conduct research to determine what content should be made, why it has the potential to perform, how it should be positioned, and ensure each video is executed effectively from concept through to publication. This is not primarily a filming or video editing role.

You'll work from our studio Fitzroy directly with the creator of an established YouTube channel with a large audience, and you'll be part of a small team.

We get millions of views per month worldwide and we're looking for someone to take ownership and level up our entire operation. If you have what it takes, let's talk!

Note: This is not a filming or editing role.

Key responsibilities
Develop and refine the channel's YouTube content strategy
Research trends, competitors and audience interests to identify strong video opportunities
Generate and develop high-potential video ideas and formats
Develop titles, thumbnails, hooks and overall video positioning
Review scripts and concepts with a focus on storytelling and audience retention




Analyse YouTube performance and use insights to improve future content
Brief and coordinate editors, thumbnail designers and other creatives
Review videos throughout production and provide explicit creative feedback
Manage videos from concept through to publication
Work directly with the creator to turn subject-matter expertise into compelling YouTube content

About you
Proven experience working on successful YouTube channels
Solid understanding of YouTube strategy, viewer behaviour and analytics
Excellent instincts around ideas, titles, thumbnails, hooks and storytelling
Strong research and analytical skills
Experience working with editors, designers and other creatives
Ability to manage multiple videos and take ownership of the production process
Robust communication skills and ability to work independently
Ability to show channels or videos you have helped grow
Examples of successful video ideas, titles or thumbnails you contributed to
Evidence of using analytics to improve content performance

📌 Youtube Strategist & Producer Fitzroy
🏢 Monaco 54
📍 Fitzroy