G Squared is growing, and we're looking for a Senior Paid Media Consultant to join our award-winning Paid Media team.
This role is for a seasoned ecommerce performance marketer: someone who understands how paid media directly drives revenue and margin, not just clicks. You'll own ecommerce growth strategies for leading brands, working hands‐on across Google Ads, Meta Ads, Shopify and shopping feeds, while collaborating with specialists who help bring your strategy to life.
You'll manage your own portfolio of clients, shape their ecommerce media roadmaps, and be trusted to make commercial decisions that move the needle.
Why this role rocks:
Own ecommerce growth strategy
, not just channel execution
Work with ambitious ecommerce brands
across retail, DTC and marketplaces
Lead Google Shopping, Performance Max, Meta Shopping & Advantage+
strategies
Partner with specialists in feeds, CRO, SEO and web
to drive real revenue outcomes
Flexible work, modern office, and clear progression
as the team continues to grow
What you'll do
As a Senior Consultant, you'll be the strategic owner of your clients' paid media performance.
Direct to Consumer strategy & performance
Own and evolve paid media strategies for ecommerce brands, with a clear focus on revenue, ROAS and scalable growth
Lead strategy across Google Ads (Shopping, PMax, Search, YouTube) and Meta Ads (Shopping, Advantage+, prospecting & retention)
Use data to make commercial decisions around budget allocation, feed optimisation, bidding strategy and creative direction
Oversee Google Merchant Center, Meta catalogues and shopping feed health
Understand how Shopify, product data,



pricing, availability and promotions impact paid performance
Collaborate with feed specialists and web teams to improve product coverage, performance and conversion rate
Be the senior point of contact for clients: confident presenting strategy, results and recommendations
Work closely with our implementation team, delegating execution while maintaining high standards
Support and mentor Analysts as accounts scale
What we're looking for
This role is ideal for someone who has already scaled ecommerce accounts and wants more ownership and influence.
You'll bring:
6+ years of hands‐on paid media experience, with a robust ecommerce focus
Deep expertise in Google Ads and Meta Ads, particularly shopping‐led strategies
Strong understanding of Shopify, ecommerce tracking, and revenue attribution
Experience working with Google Merchant Center, Meta catalogues and feed‐driven campaigns
Confidence optimising campaigns based on performance data, feed quality and commercial outcomes
Excellent communication skills, feeling at home and comfortable advising senior client stakeholders
Google Tag Manager and website tracking experience
High proficiency in Microsoft suite (Excel & PowerPoint)
Robust business acumen
CRO or ecommerce UX understanding
Exposure to marketplaces or omnichannel ecommerce
Programmatic or TikTok Ads experience
Benefits
Purpose‐built office building with break‐out zones and collaboration stations
Comprehensive, frequent training through our partnership with Sydney University.
Paid parental leave
Holiday bonus
Regular team events
#J-*****-Ljbffr

📌 Paid Media Performance Manager (New South Wales)
🏢 G Squared
📍 New South Wales