Overview
Part-Time (3 days/week)| Hybrid | Melbourne
Starting February ****
Lova Holdings (Australia) Pty Ltdis launching a current women's wellness brand created to support women through perimenopause, menopause, and the emotional and physical transitions of midlife.
This brand is built on lived experience, honesty, softness, strength, and doing things differently.
Role:Brand Marketing Managerto help bring our exciting new start-up brand to life in the world, thoughtfully, intentionally, and without burnout.
This is a part-time, hybrid role.
This position is ideal for an experienced marketing manager who is returning to work, re-balancing life and family, or preferring a reduced schedule.
As we prepare for our May **** launch, this role will focus on co-developing, executing and coordinating our go-to-market plans, ensuring the brand vision and storytelling are translated into consistent, high-quality marketing across all channels.
What you'll be doing
Responsibilities
Go-to-Market ExecutionOwn and manage the marketing execution plan for launch (Feb–May ****)
Coordinate delivery across PR, web, social, email, paid, and launch activity
Keep timelines, dependencies, and teams moving smoothly




Brand ConsistencyExecute within approved brand voice, tone, and messaging frameworks
Ensure consistency across all consumer touchpoints
Flag misalignment early for internal review
Agency & Partner ManagementAct as day-to-day contact for PR, design, copy, and development partners
Brief clearly using brand approved messaging
Keep work aligned to brand intent and launch priorities
Develop and oversee launch campaigns across owned and earned channels
Coordinate content calendars and campaign rollouts
Track performance and share insights with the internal Team
What would suit you
Have5–10+ years' experiencein brand marketing or DTC launch roles
Have worked on aDTC launch(this is essential)
Enjoy execution, coordination, and making things land well
Are comfortable working within clear creative direction
Want meaningful workwithout sacrificing your health, family, or life
Are calm, organised, collaborative, and emotionally intelligent
Start: February ****
Reports to: CEO, with close collaboration with Co-Founder / Creative Director
Applyvia LinkedIn or email ******
#J-*****-Ljbffr

📌 Part-Time Brand Marketing Manager (Dtc Startup) (Melbourne)
🏢 Future Ecom
📍 Melbourne