About the role

You'll be the in-house marketing lead for a Perth construction company established in 1978. You'll film on site two to four times a week, then edit, publish, and deploy paid budget behind content that works. You'll manage all marketing channels, accounts, and campaigns end-to-end with full ownership and direct access to the director.

Key responsibilities

- Film and edit 12–16 short-form videos a month, plus testimonials, hero pieces and stills

- Manage Instagram, Facebook, TikTok, YouTube and Google Business Profile

- Run Google Ads campaigns hands-on with a $100,000 annual media budget

- Manage Meta campaigns using creative you shot yourself

- Operate GoHighLevel for pipelines, automations, and speed-to-lead under five minutes

- Turn one shoot into a full set of ad variants using AI generation

- Track and trace won jobs back to the ads that produced them

- Deliver a one-page scorecard to the director every Monday measuring leads, cost per qualified lead, work won, and content published

About you

- Portfolio of short-form video you personally filmed and edited

- Confident with mirrorless camera, gimbal, external audio and lighting in real-world conditions

- Strong in Premiere Pro, DaVinci Resolve or equivalent — colour, sound,



captions

- Real in-the-account Google Ads experience on a budget of $50,000+ a year

- Real Meta Ads Manager experience — pixel, CAPI, audiences, creative testing

- Working knowledge of GA4 and Google Tag Manager

- CRM automation experience (GoHighLevel is a big plus; HubSpot or ActiveCampaign translate fine)

- Daily AI fluency with tools such as Claude, Higgsfield, Veo, Kling, Midjourney

- Judgement to know where AI helps and where it protects brand integrity

- Australian driver's licence and reliable vehicle

About us

We're a Perth construction company that's been operating since 1978 with twenty-plus full time staff. We specialise in premium homes and premium finishes, and have built a reputation over 48 years. We're bringing our entire marketing in-house to chase growth and maintain direct control over our brand presence.

Benefits

- Performance bonus paid quarterly

- Additional bonus if company turnover target is hit in FY27

- No set hours, no timesheets, no clock

- Full ownership of every account, login, and decision

- Funded AI budget you control

- Direct access to the director

📌 Marketing & Content (AI-Native) (Perth)
🏢 Barker-Whittle
📍 Perth