About EndeavourAt Endeavour Foundation Lotteries, every membership, subscription and ticket purchase helps support people with intellectual disability to live the life they choose.The Opportunity

We're seeking a strategic and customer-focused Loyalty Marketing Specialist to join our lotteries team on a 12-month parental leave contract. You'll play a key role in driving the future growth, retention and engagement of our lottery membership base. You'll be responsible for developing and optimising loyalty strategies, subscription initiatives and lifecycle programs that enhance the existing member experience from acquisition through to long-term advocacy.

More than delivering campaigns, you'll bring a unique strategic mindset to understanding member behaviours, identifying opportunities to improve the end-to-end customer journey, and developing initiatives that strengthen emotional connection, advocacy and sustained participation. You'll use customer insights, loyalty principles and lifecycle thinking to create meaningful experiences that deepen supporter relationships and maximise member value over time.

We're looking for someone who can challenge the status quo, think strategically and bring innovative approaches to member engagement while ensuring a seamless customer experience across every touchpoint. Prior experience in these loyalty programs and driving ownership in future memberships is essential.

What you'll do:

- Deliver loyalty, lifecycle and retention campaigns across our lottery and membership products
- Build and optimise supporter journeys, including onboarding, engagement, retention, payment recovery,



win-back, reward and recognition
- Use data, segmentation and campaign insights to make member communications more relevant and effective
- Support campaign planning across email, SMS, direct mail, web, digital and member channels
- Help develop loyalty content, offers and member experiences that are clear, consistent and supporter-centred
- Report on campaign performance and identify opportunities to improve engagement, retention, conversion and lifetime value
- Work with CRM and automation tools to build targeted campaigns and test different messages, mechanics and journeys
- Collaborate with internal teams and external partners to deliver campaigns accurately, on time and in line with commercial and compliance requirements

What you'll bring:

- 3 years' experience in CRM, lifecycle, loyalty, retention, subscriptions, fundraising, digital marketing or campaign marketing
- Confidence working with customer data, segments and campaign reporting
- Strong campaign coordination skills and attention to detail
- Good copy judgement and the ability to create clear, customer-focused communications
- A test-and-learn mindset, with curiosity about what drives engagement and retention




- Strong stakeholder management and communication skills
- Sound judgement when working in a regulated or trust-sensitive workplace

Nice to have:

- Experience with CRM or marketing automation platforms - We use Braze
- Experience using reporting or analytics tools, such as Power BI, Excel, Amplitude or similar
- Experience working on customer journeys, triggered campaigns or lifecycle programs
- Exposure to regulated marketing, responsible gambling, responsible play, fundraising or financial services

Why join us

- Real purpose: your work helps fund support for people with disability
- A hands-on role where you can influence member engagement and retention
- Salary packaging up to $15,900 tax free, plus $2,650 for meals and entertainment
- Novated leasing to save on car purchase and running costs
- Discounts on health insurance, Kia vehicles and appliances
- Ongoing learning opportunities and supportive induction
- Employee Assistance Program and reward and recognition initiatives
- Purchased Annual leave (Conditions Apply)
- Hybrid working options 3 days in office, 2 days at home.
- Onsite Parking & Street parking available in Cannon Hill Site
- Onsite Cafe

Ready to Make an Impact?

If you're passionate about customer loyalty, membership experiences and subscription growth, and you're excited by the opportunity to bring fresh ideas and strategic thinking to a purpose-driven organisation, we'd love to hear from you.

Apply today and help us create rewarding experiences that keep our members engaged while supporting a great cause.

📌 Loyalty Marketing Specialist (Loyalty Memberships & Subscriptions) (Brisbane)
🏢 Endeavour Foundation
📍 Brisbane