Job Description

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

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They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

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Job Responsibilities

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Social Media & Community Management

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- Plan and maintain organic content calendars for Facebook and Instagram
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- Write, create, and schedule engaging organic social media posts
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- Manage all day-to-day operations within Meta Business Suite
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- Prepare eye-catching graphics and creative assets using Canva and AI tools
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- Monitor and respond promptly to routine social media comments and messages
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Email Marketing & Automation

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- Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
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- Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
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- Segment customer lists effectively based on engagement behaviour and purchase history
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- Personalise email content for diverse customer cohorts to boost conversion
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- Conduct systematic A/B testing across subject lines, body content, offers, and send times
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Strategy, Analytics & AI Integration

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- Monitor performance and compile reports on engagement, open rates,



click-through rates, conversions, and revenue
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- Recommend actionable campaign improvements using performance data insights
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- Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
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- Conduct regular competitor analysis, trend research, and content ideation
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- Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output
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- Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
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- Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
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- Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
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- Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
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- High level of written English communication proficiency
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- Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
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- Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
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Nice-to-Have Skills

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- Prior experience in the garden decor, home, or wholesale e-commerce spaces
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- Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
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- Practical experience writing custom AI prompts to streamline copy and design workflows
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- Permanent work-from-home set-up
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- Dayshift (Australian Eastern Standard Time business hours)
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- Full-time job
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- HMO (STAFF only)
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- Annual leave
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- 13-month pay
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- With Government mandated benefits
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📌 Social Media & Email Marketing Manager (New South Wales)
🏢 Virtual Staff 365
📍 New South Wales