Job Description

The Role

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You will head up the performance marketing team and make sure every channel is pulling its weight.

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- Set the performance marketing strategy and connect it to growth targets
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- Manage paid media investment across search, social, programmatic and video
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- Build CRM and lifecycle programs that guide fans from interest to renewal
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- Grow the audience database in size and quality, keeping data clean and compliant
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- Run attribution and testing that shapes real decisions
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- Coach and develop a specialist digital marketing
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- Work closely with Brand, Content, Media and Insights
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Who We're Looking For

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You have worked in performance or digital marketing for a while and are comfortable owning a budget and a strategy, not just running campaigns someone else has planned.

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- Experience leading paid media and agency relationships
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- Comfortable with marketing automation and CRM platforms
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- Valuable grasp of attribution, testing and marketing analytics
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- Experience growing a database while protecting data quality
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- Confident presenting results and getting into campaign detail
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And the non-negotiables - you back your decisions with data, you keep testing rather than repeating what worked last time, and you work well with other teams without needing to be chased.

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Values in Practice

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These are not aspirational - they are the minimum we expect from everyone here.

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- Always Think Big - Be courageous. Be open to new ideas. Learn and grow. No limits.
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- Be Accountable - Own it. Ask for help. The scoreboard matters.
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- Integrity is Key - Act ethically. Act honestly. Keep our word.
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- Show Respect - Show care. Listen and seek to understand. Value opinions.
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- We Are Fans Too - Have fun. Always consider the fan. Share the love of the game.
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- One Team - Communicate. Trust each other. Celebrate the wins. Build relationships.
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📌 Head of Performance Marketing (Victoria)
🏢 National Basketball League
📍 Victoria