Job Description

Description

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- Temporary, full-time role up to 30 June 2028
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- Clerk Grade 9/10, salary starting from $133,348 plus Super + leave loading
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- Open to all Regional NSW – Hybrid working
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Diversity and inclusion

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https://www.nsw.gov.au/departments-and-agencies/dpird/careers#inclusive are core DPIRD values. Everyone has the right to contribute and participate to their full potential. We are committed to supporting a diverse and inclusive culture that is respectful, welcoming and flexible – a workplace where our people feel supported, valued, and part of our collective success.

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About the Role

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Regional Economic Development division plays a key role in promoting investment, economic growth and Aboriginal outcomes across regional NSW. As the Senior Marketing Communications Advisor, you'll lead the development and delivery of high-quality marketing and communications initiatives that showcase the opportunities, strengths and potential of regional NSW.

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This is an exciting opportunity to combine your strategic thinking, creativity and communications expertise to influence how regional NSW is positioned with investors, businesses, communities and other key audiences.

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You will lead a diverse portfolio of marketing and communications activities, including:

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- Developing and implementing strategic marketing and communications plans aligned with investment attraction and economic development priorities.
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- Leading engaging, multi-channel campaigns across digital, social media, print, newsletters, events and other platforms.
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- Championing the Invest Regional NSW brand and ensuring consistent, compelling messaging across all channels.
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- Developing creative briefs and working closely with designers, content specialists and digital teams to bring campaigns and ideas to life.
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- Coordinating marketing collateral, promotional materials and communications activities for events and key initiatives.
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- Acting as a trusted media liaison and working collaboratively across the division and Department to deliver high-quality communications outcomes.
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About you

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You're a confident and creative marketing and communications professional who can operate strategically and drive the successful delivery of outcomes.

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You will bring:

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- Demonstrated experience leading marketing and communications projects across multiple channels.
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- Experience in investment attraction and/or economic development marketing and communications.
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- Excellent written and verbal communication skills, with the ability to tailor content to diverse audiences.
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- Strong stakeholder management and collaboration skills, with the ability to build trusted relationships across a complex organisation.
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Essential requirements

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- Appropriate tertiary qualifications or demonstrated equivalent relevant qualified experience
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- Capacity to travel to regional locations, and to work outside of core business hours when required.
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It's an opportunity to help shape the narrative of regional NSW and promote the opportunities that will support its future growth and prosperity.

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Application Closing Date: Tuesday 25 August 2026, 11:55pm

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Additional Information

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- The preferred candidate for this role may be required to undergo reference checks, a national police check, bankruptcy check, health assessment and/or other assessments as required.
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- A talent pool may be created for ongoing and temporary roles of the same type that may arise within the next 18 months.
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About us – together, we are DPIRD

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The New South Wales Department of Primary Industries and Regional Development (DPIRD) protects, supports and develops primary industries and regional economies.

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Collectively we support strong and sustainable agriculture, forestry, fishing and mining industries, and regional economies. We actively manage our natural assets: our lands and soils, minerals, waterways and oceans, vegetation and forests.

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The department brings together: Local Land Services, NSW Resources, Agriculture and Biosecurity, Fisheries and Forestry, Regional Development and Delivery.

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📌 Senior Marketing Communications Advisor (Armidale)
🏢 NSW Planning, Industry & Environment
📍 Armidale