Job Description

Job Description:

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Mars: Where your Tomorrow Starts Today!

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Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We're behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN'S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

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Join us in building a sustainable future where people, communities, and the planet can truly thrive.

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Segment: Mars Petcare

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Location: Melbourne, Australia

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Hours: Full-time, hybrid

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Team Size: 4 Direct Reports (including 1 x Graduate)

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Reporting to: Marketing Operations & Transformation Director

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At Mars Pet Nutrition, we are driven by a common purpose: A Better World for Pets . As a global, family-owned business, we believe that the pets we love make our world a better place, which is why we're dedicated to building premium brands and experiences that support them at every stage of life.

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We are looking for a visionary and technical Shopper Marketing Lead to join our Marketing Operations and Transformation team.

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In this critical leadership role, you will be the expert voice responsible for bringing our brand strategies to life across Australia and New Zealand's most important physical and digital retail environments.

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As a key strategic bridge between central Brand/Insights teams and our customer-facing Sales function, you will lead a dedicated team to transform shopper insights into brilliant execution. Your mission is to translate brand objectives into compelling experiences that build long-term brand equity, drive transaction conversion, and embed a data-driven, "Triple Win" mindset across our marketing efforts.

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What will you do?

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- Drive ANZ Shopper Strategy:



Formulate and execute a comprehensive shopper marketing strategy that enables the team to negotiate high-impact activation plans with priority retail partners.
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- Accelerate Growth & Premiumization: Build strategic shopper plans for high-priority channels. Bridge portfolio profitability with point-of-sale execution to trade shoppers up and drive premiumization.
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- Lead the 2-Year Activation Calendar: Partner cross-functionally with Sales and Marketing to govern a rolling 2-year activation calendar aligned with corporate and brand strategy.
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- Optimize Retail Media: Collaborate with Media and Agency partners to design, optimize, and negotiate high-performing, insight-driven Retail Digital Media plans.
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- Execute the Perfect Digital Store (PDS): Leverage digital analytics and tools (e.g., SimilarWeb, Quantium) to optimize online customer journeys and drive higher conversion rates.
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- Target the 'Start of Pet Parenthood': Create dedicated, omni-channel campaigns (including puppy schools, adoption packs, and breeder alignments) to capture and retain new pet parents, maximizing lifetime customer value.
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- Coach and Develop Talent: Manage and mentor a high-performing team of two associates plus a Graduate, building functional capabilities around value proposition delivery and ROI evaluation.
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- Manage A&CP; Budget: Take full ownership of the Shopper Marketing A&CP; budget and optimize co-op investments to secure maximum return on investment.
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What will you bring?

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- We are seeking a collaborative, commercially astute, and digitally minded leader who thrives at the intersection of brand strategy, customer partnerships, and retail execution. You should bring a "can-do" attitude, analytical rigor, and a passion for growing both brands and people.
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- FMCG or Retail Marketing Experience: Proven track record in Brand, Consumer, or Shopper Marketing within FMCG or a fast-paced retail environment.
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- Digital & dCommerce Savvy: Strong understanding of eCommerce/dComm campaign execution and optimizing digital retail touchpoints.
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- Commercial & Analytical Acumen: Highly analytical with practical experience in business forecasting, P&L; management, and leveraging data (e.g., SimilarWeb, Quantium) to drive actions.
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- Influence & Relationship Building: Exceptional interpersonal and negotiation skills, with the ability to navigate crucial conversations and build influential partnerships with key customers, senior management, and agency partners.
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- People Leadership: A genuine passion for mentoring, coaching, and upskilling direct reports and graduates.
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- Education: Bachelor's degree in Business, Marketing, Category Management, or a related field (or equivalent qualified experience).
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Why you'll love working for Mars:

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- Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
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- People: A culture that values your contributions, foster leadership, and recognises the impact you make. Your work truly matters here.
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- Development: Shape your career with personalised development and real opportunities to grow from day one.
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Enjoy a team and business environment th

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📌 Shopper Marketing Lead (Victoria)
🏢 Mars
📍 Victoria