General Manager - Marketing & Operations

Working with the Founder and broader team, you will take ownership of Loopym's next chapter. You'll lead the business across revenue, product, customer experience, brand, marketing and operations, ensuring each works together to drive sustainable growth. This is a hands-on leadership role. You'll use customer, product and commercial data to determine where the opportunities are, then turn those insights into action across the product roadmap, marketing strategy, customer journey and operations. One day you might be improving an app journey with developers, the next reviewing revenue performance, building an automated customer lifecycle, developing a strategic partnership or briefing a creative campaign. You'll set the direction, but you'll also roll up your sleeves and make it happen.

Key responsibilities

Own Loopym's overall strategy, P&L;, cash flow, revenue targets, budgets, gross margin and EBITDA performance

Drive growth across DTC, e-commerce, repeat purchase and B2B channels

Identify current customer segments, revenue opportunities, partnerships and routes to market

Track and improve acquisition, conversion, retention, LTV, CAC, margin and profitability

Develop and lead Loopym's brand and multi-channel marketing strategy across paid, owned and earned channels

Build a strong, differentiated creative brand platform across app, web, social, CRM, content, advertising and partnerships

Lead customer acquisition across Meta, Google, social, CRM, partnerships and content

Work closely with product and development teams to evolve Loopym around customer behaviour and commercial opportunity

Build automated customer journeys informed by app activity, water-testing data, purchase behaviour and replenishment cycles

Oversee inventory forecasting,



warehousing, procurement, fulfilment and 3PL/courier partnerships, including same-day delivery performance

About you

7+ years' experience in a senior growth, e-commerce, product, commercial or operational role within a DTC, technology, marketplace, app or omnichannel business

Proven experience developing and executing growth strategies, with a strong understanding of both brand and performance marketing

Strong product thinking and an understanding of how digital customer experience impacts acquisition, conversion and retention

Experience using customer, behavioural and transactional data to inform decisions

Hands-on experience with e-commerce, CRM, segmentation, lifecycle marketing and automation

Strong commercial capability across P&L;, forecasting, margin, budgets and performance metrics including CAC, ROAS and LTV

An understanding of inventory, logistics and fulfilment within a product-based business

A willingness to move between high-level strategy and hands-on execution

About us

Loopym (loopym.com.au) is changing the way Australians manage their pools and spas. Combining smart water testing and diagnostics, chemical tracking, personalised recommendations, e-commerce and fast delivery, Loopym is designed to make pool ownership simpler. With the core platform established and significant opportunities ahead across DTC, B2B and industry partnerships, Loopym is entering its next stage of growth.

Competitive package: $130,000-$150,000 base + super + performance bonus up to $40,000

Real ownership: 1.5%-3.0% equity / ESOP options, giving you the opportunity to share in the value you help create

A business to lead: Genuine ownership of Loopym's strategy, growth and next phase

Flexible work culture: Hybrid flexibility, based in Abbotsford

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📌 General Manager - Marketing & Operations (Melbourne)
🏢 Loopym
📍 Melbourne