Job Description

An exciting opportunity has become available for an Influencer & Partnerships Lead to join a quick-growing Australian beauty brand.

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This is a hands-on, high-ownership role for someone who lives and breathes beauty, creators and social media. You'll be responsible for building a strong influencer ecosystem, creating a consistent pipeline of high-performing content and developing partnerships that drive brand awareness, engagement and growth.

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The Opportunity

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You'll own the influencer and partnerships function end-to-end — from identifying and building relationships with the right creators, through to negotiating partnerships, managing content delivery and measuring results.

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You'll work closely with Social and Performance Marketing to ensure creator content is not only on-brand and culturally relevant, but also commercially effective.

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This role is ideal for someone who is commercially savvy, highly organised and genuinely plugged into the beauty and social landscape, with a strong eye for talent and content that performs.

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Takes ownership and gets things done without being chased.

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- Moves quickly and thrives in a fast-paced environment.
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- Has strong creative instincts but is equally comfortable looking at the numbers.
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- Builds authentic, long‐term relationships with creators and partners.
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- Is constantly looking for the next creator, trend or opportunity.
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- Brings ideas to the table rather than waiting to be told what to do.
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- Cares about the details and maintains a high standard.
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- Measures performance and uses data to make better decisions.
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RESPONSIBILITIES +

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- Build and scale the brand's influencer and creator program across beauty, lifestyle and relevant cultural categories.




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- Develop and manage relationships with influencers, creators, talent managers and agencies.
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- Identify emerging talent and build a diverse network of creators at different levels.
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- Negotiate fees, deliverables, usage rights and partnership terms
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- Develop explicit, creative briefs that enable creators to produce authentic, high‐performing content.
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- Own the influencer content pipeline from outreach through to final delivery.
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- Create social and paid content, including filming and appearing on camera where required.
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- Coordinate creator shoots, events, gifting and activations.
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- Work closely with Social and Performance Marketing to brief content against key commercial objectives.
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- Manage and grow ambassador and affiliate programs.
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- Lead influencer gifting, seeding and product sampling initiatives.
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- Manage influencer activity around product launches, campaigns and key brand moments.
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- Develop brand collaborations, giveaways and cross‐promotional partnerships.
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- Stay across beauty trends, emerging creators, social platforms and cultural moments.
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- Identify opportunities to turn trends and cultural moments into content and partnerships.
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- Support PR, events and brand activations as the function grows.
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- Track performance and report on influencer activity, content output and ROI.
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- Maintain accurate records of partnerships, contracts, gifting, content usage rights and deliverables.
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REQUIREMENTS +

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- Proven experience in influencer/creator marketing, partnerships, social media, PR or a related field.
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- Experience within beauty, fashion, lifestyle or consumer brands.
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- A strong understanding of the influencer and creator landscape.
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- An excellent eye for talent and a natural understanding of what makes beauty content perform.
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- Strong commercial skills, with confidence negotiating fees, usage rights and partnership terms.
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- Exceptional organisation and the ability to manage multiple creators and campaigns simultaneously.
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- Confidence creating content and appearing on camera.
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- A genuine passion for beauty, social media and internet culture.
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- Strong communication and relationship‐building skills.
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- A self‐starting attitude and the ability to take complete ownership of your channel.
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- A willingness to travel occasionally for shoots, events and activations.
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How You Work

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You're someone who:

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- Takes ownership and gets things done without being chased.
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- Moves quickly and thrives in a fast-paced environment.
n
- Has strong creative instincts but is equally comfortable looking at the numbers.
n
- Builds authentic, long‐term relationships with creators and partners.
n
- Is constantly looking for the next creator, trend or opportunity.
n
- Brings ideas to the table rather than waiting to be told what to do.
n
- Cares about the details and maintains a high standard.
n
- Measures performance and uses data to make better decisions.
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📌 Influencer And Partnerships Lead | Sydney (New South Wales)
🏢 Who in the Zoo
📍 New South Wales