Job Description

n
- Role: Senior Performance Marketing Manager
n
- Location: Melbourne
n
- Work Model: Hybrid (3 days in the office, 2 days WFH)
n
- Team: 1 direct report
n
- Account Load: 5 brand accounts
n
- Client Portfolio: Homewares, retail, beauty, travel, sport and lifestyle brands
n

n

The Opportunity

n

You know how to run performance campaigns. You have done it across multiple accounts, hit the targets, and kept clients happy. What you have not had yet is a role where the strategy is actually yours. This one is.

n

This is a newly created role at a well-regarded performance-focused agency in inner Melbourne, one that has built its reputation on measurable revenue outcomes for retail and consumer brands. The team is 90+ specialists robust, structured for accountability, and backed by elite-level partnerships with every major digital platform. You will report directly to the Head of Performance, with a clear pathway to Performance Director as the portfolio grows.

n

What You Will Be Doing

n

Client Leadership and Strategy

n

n
- Hold primary accountability for senior client relationships across a portfolio of 4 to 5 brands
n
- Lead annual and quarterly planning cycles, translating commercial client objectives into channel-level performance strategies
n
- Run weekly client reviews and quarterly business reviews with senior marketing stakeholders
n
- Contribute performance strategy to new business pitches, backed by data and platform insight
n

n

Campaign Oversight and Optimisation

n

n
- Maintain strategic oversight of campaigns across Google Ads, Meta, and Programmatic, with a coordinator managing day-to-day delivery
n
- Identify performance gaps and optimisation opportunities across the portfolio and act on them quickly
n




- Own quarterly KPI targets across performance media spend with direct accountability for results
n
- Deploy platform betas and emerging channel capabilities ahead of standard market practice
n

n

Team Development

n

n
- Take direct accountability for the output and growth of one performance coordinator
n
- Set priorities, review work, and develop their capability with consistency.
n
- Access ongoing people management coaching and internal leadership training as you grow into the role
n
- Contribute to a team culture where people are held to a high standard and supported to meet it
n

n

Reporting and Analytics

n

n
- Build and own client reporting frameworks in Looker Studio that drive action, not just visibility
n
- Partner with the data and analytics team to deliver consistent performance intelligence across your portfolio
n
- Translate campaign data into strategic recommendations presented clearly to senior client stakeholders
n

n

What You Bring

n

Experience Required

n

n
- 4-6 years in performance marketing at a digital or media agency, with end-to-end ownership of client accounts
n
- Demonstrated track record managing Google Ads and Meta at scale, with accountability for commercial outcomes
n
- Experience leading strategy across ROAS, conversion, lead generation & brand objectives
n
- Proven ability to manage competing priorities across multiple accounts without compromising quality or client confidence
n

n





Technical Skills Required

n

n
- Google Ads and Meta Ads Manager, advanced proficiency across search, shopping, and paid social campaign types
n
- Google Analytics 4 and Google Merchant Centre, with the ability to connect performance data to commercial outcomes
n
- Looker Studio, with experience building client-facing reporting dashboards that drive strategic decisions
n

n

Bonus Certifications

n

Google Ads or Meta Blueprint certifications are well regarded. Programmatic media certifications are a plus. Neither is a requirement for the right candidate.

n

What You Get in Return

n

Compensation and Growth

n

n
- $112,200 to $129,800 inclusive of super, depending on experience, with an annual performance bonus reviewed at the end of the financial year
n
- Clear pathway to Performance Director as the portfolio grows
n
- Direct access to platform betas, training seminars, and industry briefings through elite-level Google and Meta partnerships
n
- Close mentorship from the Head of Performance with deep retail and e-commerce expertise
n

n

Wellbeing and Culture

n

n
- Hybrid working arrangement with 3 days in the office and 2 days from home
n
- Above-market leave entitlements beyond standard annual leave
n
- An inner Melbourne office that is easy to get to by public transport
n
- A high-performance team where the standard is high, the support to meet it is real, and decisions move fast because leadership stays close to the work
n

n

A Note on Fit

n

This role suits candidates with agency-side experience only, given the level of client ownership and strategic accountability involved. This is a confidential search managed by Touch of Talent.

n

#J-18808-Ljbffr

📌 Senior Performance Manager (Search + Social) (Victoria)
🏢 Touch Of Talent
📍 Victoria