- Senior Marketing leadership role based in Sydney CBD with oversight of a small team
- Shape brand and marketing strategy across the group, delivering growth, reputation and engagement outcomes
- Strong benefits, industry profile and a genuine values driven culture
- Industry background in Property Funds Management, Investment Management, Financial or Professional Services preferred

One of the most respected names in the Australian property funds management sector, with a track record of sustained growth, a diverse and high-quality portfolio, and a reputation built on integrity, partnership and long-term performance, is seeking a senior Brand Lead to join the leadership team. As part of continued investment in its brand and marketing capability, this role reports directly to the Head of Brand and Group Marketing.

This is a corporate marketing leadership role at its core, distinct from asset or business unit marketing. You will act as a central connector across brand, marketing, digital and communications, embed a cohesive brand and marketing ecosystem across the group, and lead a small, high performing team, all within an environment defined by pace, complexity and shifting priorities, where sound judgement and commercial instinct are essential.

The Role

- Lead the implementation and ongoing stewardship of the brand's purpose, positioning and engagement strategy across internal and external audiences
- Lead brand evolution and refresh, ensuring the brand stays relevant, consistent and commercially sharp across all touchpoints
- Drive insight-led brand planning, using research, sentiment,



performance metrics and market intelligence to inform strategy and prioritisation
- Develop and drive an integrated enterprise marketing ecosystem, embedding consistent ways of working, tools, technology and measurement discipline across the marketing community
- Oversee brand governance and standards across all channels, ensuring consistent, high-quality application of the masterbrand and sub-brands
- Drive initiatives that enhance customer and employee experience through brand-led engagement, including a targeted portfolio of sponsorship and partnership initiatives
- Operate as a trusted senior leader to the Head of Brand and Group Marketing, providing sound judgement and coverage across the function
- Influence and partner with stakeholders across the business, including sector marketing teams and Investor Relations
- Manage budgets and resources with robust commercial judgement, balancing transformation ambition with pragmatism across both strategy and execution
- Lead, coach and develop a small team, lifting capability and performance standards

About You

You will bring extensive experience in corporate marketing management, gained from a corporate, group or head office marketing function. Your background will likely come from financial services, professional services,



property funds management or investment management, and you will be comfortable operating in a B2B corporate brand environment. Property Funds Management sector experience is helpful but not essential.

You will also have:

- Experience managing a small team, with the ability to lead, coach and lift performance
- Solid strategic thinking, with experience working across the full marketing ecosystem rather than a single channel or business unit
- Resourcefulness, with a track record of achieving strong outcomes within budget and with a small team
- A confident, credible and influential leadership style with the ability to engage and influence senior stakeholders
- Strong commercial judgement and the ability to prioritise in a fast-paced workplace
- The ability to balance strategic thinking with hands-on execution
- Sound judgement around brand governance, risk and stakeholder management

What's On Offer

- The opportunity to work with a genuine market leader in the property sector
- A strong culture of learning and development, with genuine investment in your growth
- Heavy involvement in industry, with opportunities to build your external profile and network
- A range of benefits including paid parental leave and family support initiatives, salary continuance, and health and wellbeing programs, among others
- A values driven culture where people are supported to thrive

This is an excellent opportunity for an experienced corporate marketer to step into a role with real scope to shape the brand and marketing agenda at an enterprise level.

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📌 Senior Manager, Brand & Group Marketing | Property Funds Management (New South Wales)
🏢 Capstone Recruitment
📍 New South Wales