This is a high-impact pivotal role where you will drive digital transformation, omnichannel excellence, AI adoption, and data-driven decision making. Partnering closely with commercial, medical, business excellence, and global teams, you will translate insights into action and help create meaningful experiences for healthcare professionals.

What You'll Do

- Lead Ipsen's digital transformation and omnichannel strategy across Australia and Recent Zealand, fostering a culture of innovation, customer-centricity, and data-driven decision-making.
- Develop and embed omnichannel engagement strategies across brands, integrating customer journeys, content, data, technology, and brand planning to deliver exceptional HCP experiences.
- Drive AI capability and adoption across the affiliate, identifying high-value use cases that improve productivity, insights, customer engagement, and business performance.
- Leverage customer, market, and engagement data to generate actionable insights, track key performance indicators, and inform strategic decisions.
- Champion customer-centric ways of working by partnering with Commercial, Medical, and Leadership teams to deliver measurable business impact.
- Optimise and drive adoption of Veeva CRM and other digital platforms to enhance customer engagement, sales force effectiveness, and marketing excellence.
- Strengthen brand planning and commercial capability by embedding best practices in customer engagement, omnichannel execution, and cross-functional collaboration.
- Translate market insights into action, identifying opportunities to drive growth, improve customer experiences, and support business priorities.
- Foster a culture of innovation by testing new ideas, scaling successful initiatives, and exploring emerging technologies and digital solutions.
- Lead, coach,



and develop team members while driving organisational change and adoption of new capabilities, technologies, and ways of working.

What You'll Bring

- Experience leading omnichannel innovation and digital transformation initiatives in the Australian market, with a proven ability to drive cross-functional collaboration and business impact.
- Strong expertise in CRM, customer engagement, and commercial excellence, with the ability to leverage data and insights to improve sales and marketing effectiveness.
- Demonstrated success leading change, influencing stakeholders, and embedding new ways of working across an organisation.
- Strong strategic, analytical, and project management capabilities, with the ability to manage multiple priorities and deliver measurable outcomes.
- Excellent communication, relationship-building, and stakeholder management skills, including experience partnering with senior leaders.
- Deep understanding of marketing, sales, customer engagement, and emerging digital technologies.
- Strong AI literacy, including practical experience with generative AI and the ability to identify and scale responsible, value-adding use cases.
- A proactive, innovative, and customer-focused mindset with a passion for continuous improvement and simplification.
- Knowledge of healthcare compliance requirements and industry codes of conduct.

Preferred

- Experience in the pharmaceutical, biotechnology, or medical device industry.
- Marketing management and people leadership experience, including coaching and developing team members.

Qualifications

- Degree in Business, Digital Communications, Marketing, Life Sciences, or a related field.
- Advanced qualifications and certifications in Data Analytics, AI, Digital Marketing, or related disciplines are highly regarded.

#J-18808-Ljbffr

📌 Omni-Channel, Digital and CRM Lead (Williamstown)
🏢 Ipsen
📍 Williamstown