Job Description

Senior B2B Outbound Appointment Setter / Sales Development Representative

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Hybrid | Campbellfield | Monday–Friday, 9:00am–5:00pm | Uncapped Commission

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We're looking for an experienced B2B Outbound Appointment Setter / Sales Development Representative who knows how to pick up the phone, start conversations with business owners and decision-makers, qualify opportunities properly, and consistently move prospects into the next stage of the sales process.

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This is not an entry-level telemarketing role.

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You'll need a minimum of 3 years' proven experience in outbound appointment setting, B2B cold calling or sales development, and you need to be comfortable working in a high-activity environment where performance, quality and accountability matter.

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You'll work across several B2B campaigns, including our agency and selected client campaigns, generating qualified sales opportunities for Business Development Managers and closers.

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There is no consumer selling. Every campaign is B2B.

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What You'll Be Doing

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Your day will be centred around proactive outbound activity.

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You'll be:

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- Making approximately 120–180 outbound dials per day, depending on conversation volumes
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- Cold calling businesses from targeted lists we provide
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- Contacting previous enquiries and older leads
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- Speaking predominantly with business owners, CEOs and key decision-makers
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- Identifying the right person within an organisation and opening a commercial conversation
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- Qualifying prospects against campaign-specific criteria
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- Setting qualified appointments for our BDMs, sales consultants and closers
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- Nurturing prospects who aren't ready to book immediately
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- Following up leads consistently rather than allowing opportunities to disappear
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- Managing your pipeline and activity inside GoHighLevel
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- Keeping CRM notes, outcomes, follow-up tasks and prospect information accurate and up to date
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- Working across different businesses, industries, offers and target markets
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- Learning new campaigns quickly and adjusting your approach depending on who you're calling
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- Taking part in regular coaching, call reviews and sales development
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This Role Is About More Than Booking Meetings

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We aren't looking for someone who simply fills a calendar.

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A good appointment needs to be properly qualified.

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You'll be expected to understand why the prospect is taking the meeting, what their potential need or opportunity is,



who the decision-maker is and whether there is a genuine reason for one of our BDMs or closers to spend time with them.

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Sometimes that means booking an appointment on the first conversation.

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Sometimes it means nurturing someone through several calls and follow-ups before they're ready.

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You need to be comfortable owning that process.

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Who We're Looking For

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You will need:

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- Minimum 3 years' experience in outbound appointment setting, B2B cold calling, SDR, BDR or a similar outbound sales role
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- Demonstrated experience speaking with business owners and senior decision-makers
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- Confidence making high volumes of outbound calls every day
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- Strong questioning and qualification skills
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- The ability to quickly build rapport over the phone
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- Persistence without sounding scripted or aggressive
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- Excellent follow-up habits
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- Strong CRM discipline
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- The ability to manage multiple campaigns and pipelines simultaneously
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- A competitive mindset and a genuine desire to perform
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- High personal standards
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- Strong accountability
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- The ability to accept coaching and implement feedback
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- The motivation to keep performing even when you're dealing with rejection
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- Excellent verbal communication skills
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- A professional telephone manner
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- The ability to work independently while still being part of a sales team
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Experience using GoHighLevel will be highly regarded.

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You'll Enjoy This Role If...

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You genuinely like outbound sales.

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You don't need someone standing over you telling you to make your next call.

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You're comfortable with targets, activity levels and being accountable for your numbers.

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You like the challenge of getting through to a business owner who wasn't expecting your call and turning that conversation into a legitimate sales opportunity.

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You understand that rejection is part of outbound sales and you're capable of moving straight onto the next opportunity.

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You also understand the difference between activity for the sake of activity and productive activity that generates pipeline.

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Multiple Campaigns. One Outbound Team.

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Unlike a traditional SDR role where you may call the same type of prospect about the same product every day, you'll have the opportunity to work across several B2B campaigns.

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That includes generating opportunities for BlackBull, LaunchHub and businesses we provide outbound lead-generation services for.

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Target markets, offers and decision-makers can change from campaign to campaign.

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That means you need to be adaptable, commercially aware and capable of learning quickly.

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For the right salesperson, it also keeps the role interesting.

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Career Progression

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This doesn't need to be the end destination in your sales career.

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We want people who want to grow.

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A successful outbound setter can progress into opportunities including:

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- Business Development
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- BDM roles
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- Phone-based closing roles
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- Broader sales responsibilities
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- Senior positions within our sales operation
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If you prove that you can consistently generate quality opportunities, take coaching and perform at a high level, there is significant room to grow with us.

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What We Offer

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- Uncapped commissions
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- Monday to Friday working hours
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- 9:00am–5:00pm
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- No weekends
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- Hybrid working arrangement
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- A combination of office and work-from-home days
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- Leads and prospecting lists provided
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- Multiple B2B campaigns to work across
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- Sales coaching and development
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- Clear opportunities to progress into BDM and closing positions
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- A performance-focused environment where strong results are recognised
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Location & Working Arrangement

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This is a hybrid position based from our Campbellfield office.

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You'll have the ability to work some days from home, however this is not a fully remote position. Regular days working with the team in the office are an important part of the role.

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Before You Apply

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Please understand what this position involves.

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This is an outbound role.

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You will be making 120–180 calls on a typical day.

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Some prospects will be warm.

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Some will be old enquiries.

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Many will be completely cold and will not be expecting your call.

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We're looking for somebody who sees that as an opportunity rather than something they need to tolerate.

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If you have proven B2B outbound experience, know how to create opportunities from a list, take pride in properly qualifying appointments and want the chance to progress into a larger sales role, we'd like to hear from you.

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Minimum 3 years' relevant outbound sales or appointment-setting experience is required.

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📌 SeniorB Outbound Appointment Setter / Sales Development Representative (Williamstown)
🏢 Adrax Group
📍 Williamstown