We're representing an independent, Australian-owned and locally operated digital marketing agency located in South Melbourne. Established 6 years ago, they're now looking at their next phase of growth, which includes both an expansion of service offerings and an increase in headcount.

The Role in a Nutshell:

The SEO Copywriter works with a broad range of clients, producing content across websites, social media, and advertising to capture audience attention and deliver results. You will act as a mid-senior level Content Producer across the business for all written content. You'll find opportunities to improve search visibility and performance, and to regularly analyse and review performance data metrics. Outside of this primary function, the role will also include copywriting for social media in collaboration with members of the social media and design teams, and development of scripts and advertising copy for paid digital media and traditional media ad campaigns.

Key Responsibilities:

SEO Content Writing

Working within the SEO team, under the guidance and direction of the Head of SEO & Performance, you will be responsible for reviewing, re-writing, optimising and continually updating website content to improve rankings in search. This includes writing for landing pages, category and subcategory pages, blog articles, and any other pieces of content that could be used to improve a website’s position in search.

Key aspects of this part of the role include:

- Keyword research for relevant categories to identify content writing opportunities, as well as opportunities to improve search ranking positions.
- Editing of clients’ existing website content with a focus on improving grammar, syntax, readability, and ranking potential, and (where applicable) rewriting content with an SEO focus.
- Publishing and updating content across websites and platforms
- Tracking the performance of content pieces and keywords to continually optimise websites and ensure the best possible results for clients.
- Participating in weekly SEO team meetings to discuss ongoing work and make appropriate plans for tasks to come, as well as monthly meetings with SEO clients to present and discuss results with them and any work they would like to see completed.




- Developing plans and proposals as part of client pitch meetings to win new business.
- Updating and working on the agencies' own website with new content, page optimisations and performance tracking.

Paid Advertising Campaign Writing

Working with members of the digital performance and design teams, you will play a key role in developing copy for paid advertising campaigns, particularly social media advertising.

Key aspects include:

- Generating headlines, creative text, captions and other written copy for paid advertising campaigns.
- Collaborating with other team members to create a cohesive campaign vision and ensure final delivery matches the objectives of clients.
- Communicating with clients and actioning their feedback.
- Awareness of performance and contribution in monthly review meetings.

Organic Social Media Management

Collaborating with the design and social media teams, you will be responsible for writing creative and brand-appropriate captions for various clients who use their social media management services.

Key aspects include:

- Writing post captions for several clients across a variety of social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and more.
- Using one or a combination of multiple social media management and scheduling tools.
- Developing monthly content ideas for upcoming social media content to help the design team develop images or graphics.
- Monthly reviewing of social media performance on key metrics like Followers, Engagement, Reach and others, and discussing these key performance metrics with clients in monthly review meetings.
- Monitoring social media trends and keeping up with best practice for different platforms, to ensure the agency continues to deliver content in accordance with those standards.

Traditional Media (Radio/TV/Outdoor) Copywriting

In support of the Director and future Account Managers,



you will play a role in developing any necessary scripts for Radio, TV, Outdoor & Video advertising. This may include liaising with creative studios, acting or voice over talent, traditional media outlets and clients to develop the perfect, brand- appropriate copy and ensure it is executed precisely across all channels.

The Ideal Candidate:

We are looking for a capable and enthusiastic writer with a passion for words and delivering exceptional client results. You'll comfortably work with as part of a wider team and collaborate on all marketing efforts where required. Working in a rapid-growing independent marketing agency, this role is suited to an individual looking to generate high-quality work, grow with the agency and develop into a well-rounded marketing and communications professional.

Key Requirements:

- Minimum 3 years (ideally 3-5 years) of proven experience in SEO copywriting.
- A university degree or higher education qualification, preferably in marketing and/or media publishing/communications.
- High-level English proficiency – excellent grammar, spelling, and attention to detail are a must.
- Experience with email marketing platforms (ActiveCampaign, Mailchimp, Zoho or similar).
- Familiarity with website content management and publishing through WordPress
- Exceptional creativity and an enthusiasm for developing unique, innovative writing.
- The ability to tailor writing to different clients and their tone of voice, and that of their overall category.
- A commitment to being detail-oriented and organised, with an ability to manage deadlines and weekly workloads.
- Ambition and humility; a willingness and desire to improve your work and help the business grow, while remaining teachable and fair to all.
- Teamwork and comfort collaborating within team environments.
- Proficiency across the Google Workspace, Microsoft Office suite of programs, including Outlook, Word, Powerpoint and Excel.

This is a full-time, permanent position based onsite in Southbank, Melbourne. A little bit of flexibility will be given for work-from-home days, however the role will predominantly be based in the office.

Salary package (inc. super) ranges between $70-100K per annum depending on experience.

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📌 SEO Copywriter [212516] (Melbourne)
🏢 Aquent Australia
📍 Melbourne