Job Description

We're looking for a Sales & Marketing Manager who is equally comfortable coaching a team, analysing market opportunities and building strong customer relationships.

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You'll inherit a high-performing sales team, established retailer relationships and a respected brand. The opportunity is to strengthen the marketing function, enhance digital capability and unlock growth opportunities while helping shape the future of the Guardsman brand.

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About Us:

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Guardsman Australia, with over 100 years of expertise, is a trusted name in furniture care. We provide high-quality products and services that protect and care for all kinds of furniture and bedding, working with well-known brands like Harvey Norman, Freedom, and OzDesign.

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About the Role:

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Reporting to the Managing Director, this is a broad leadership role with responsibility for sales, marketing, key account management and strategic growth across Australia, New Zealand and selected international markets.

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Some of your key responsibilities will include:

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Lead Marketing & Brand Growth

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- Lead the development and execution of the marketing strategy.
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- Drive improvements across digital marketing, social media, website content and brand positioning.
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- Help modernise how Guardsman engages with customers and retailers.
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- Analyse marketing performance and identify opportunities to improve return on investment.
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Drive Commercial Growth

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- Lead sales planning and execution across Australia, New Zealand and selected international markets.
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- Analyse reporting, sales performance and regional opportunities to identify quick wins and long-term growth opportunities.
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- Monitor market trends, competitor activity and emerging opportunities.
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- Support business development, product development and market expansion initiatives.
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Build Solid Customer Relationships

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- Develop and maintain trusted relationships with key retail partners.




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- Spend time in market, understanding customer needs and identifying opportunities firsthand.
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- Conduct regular business reviews and strategic planning sessions with major accounts.
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- Work collaboratively with customers on growth initiatives and promotional opportunities.
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Lead and Develop the Team

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- Coach, mentor and support a team of sales and marketing professionals.
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- Create clear expectations and accountability while providing the autonomy for people to succeed.
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- Foster a collaborative, commercially focused and customer-centric culture.
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About You

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You are a commercially minded leader who enjoys building relationships, developing people and identifying opportunities for improvement. You bring a blend of sales, marketing and leadership experience, with a particular strength in modern marketing and customer engagement.

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You'll bring:

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- Experience in a Sales & Marketing leadership role.
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- Strong marketing capability, particularly across digital channels, social media and brand development.
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- Experience leading and developing high-performing teams.
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- Excellent relationship management and stakeholder engagement skills.
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- Strong commercial, analytical and reporting capability.
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- The ability to balance strategic thinking with a hands-on approach.
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- Experience working with retailers, distributors or national accounts.
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Highly regarded:

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- Experience within the furniture, bedding, retail services, consumer products, finance or insurance sectors.
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- Export or international market experience.
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Why Join Us?

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- Senior leadership role with significant autonomy and influence.
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- Bonus opportunity of up to 20% of base salary
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- Professional development opportunities.
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- Employee Assistance Program.
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- Opportunity to work within a global organisation.
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- Free undercover parking at our Norwest head office
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- A down-to-earth culture
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📌 Sales and Marketing Manager (Hatfield)
🏢 Seed HR
📍 Hatfield