Job Description

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- A global leader in smart electric vehicles and automotive innovation.
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- Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
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- With $100B+ assets and 140,000+ employees worldwide.
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- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
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- 4,000+ sales/service locations worldwide.
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- Fortune Global 500 company for 13 consecutive years.
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- Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).
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- Geely's Geespace launched 20 satellites to enable safe autonomous driving.
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- World-class digitalisation and AI-driven manufacturing.
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- Mission & Vision: A Sustainable Future, A Better World
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- Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
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Role Responsibilities

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We are seeking a results-driven Media and Performance Manager to develop, plan and execute media strategies that drive brand awareness, product consideration and campaign performance. This role leads end-to-end media planning and buying across above-the-line, digital, social and performance channels – ensuring cohesive, data-driven and locally resonant execution. The ideal candidate will have a strong background in media buying or media management, a proven track record of campaign delivery, and excellent stakeholder management skills

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Key responsibilities:

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Media Strategy and Execution

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- Lead the development, management and execution of integrated media strategies across traditional and digital channels (TV, OOH, radio, digital, social, SEM, programmatic).
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- Ensure campaigns are informed by market and OEM data; delivered on time, within budget and aligned to both Brand and Performance KPIs
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- Build and maintain a comprehensive view of the campaign portfolio across brand and models, ensuring relevant audience alignment, channel and investment focus
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- Develop alongside digital performance agency, tactical digital media recommendations across paid social, paid search, display and programmatic, informed by audience behaviour data, seasonality, historical performance benchmarks and channel best practice.
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- Review digital performance planning recommendations against either campaign/ always on/ monthly objectives, platform opportunities and agreed investment priorities to ensure campaign plans are set up to deliver against business and marketing outcomes.
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Agency and Partner Leadership

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- Lead local media agency relationships, driving planning quality, performance, and accountability
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- Improve briefing, reporting, and optimisation processes
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- Be responsible for agency performance, resourcing – including contract management, monthly performance reviews, and financial management (budgets, POs)
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- Build strong partnerships with local media owners and vendors to unlock value and innovation
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Performance Measurement and Reporting

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- Embed a test-and-learn, data-focused approach across all campaigns
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- Track and analyse media and campaign performance using analytics tools (e.g. Google Analytics, Meta Ads Manager, Nielsen).
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- Oversee post-campaign analysis and ensure actionable insights
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- Champion data informed planning (in conjunction with the agency and use of MMM tools) and manage media and campaign budgets, ensuring accurate forecasting and effective spend.
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Collaboration and Influence

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- Act as a connector across Geely Auto Australia and Geely Global, improving media understanding and aligning priorities and ways of working
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- Influence partners across functions to deliver strong commercial outcomes
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- Liaise with the Senior Retail and CX Manager on Retail media activity
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- Align with Brand and Marketing Director and also Head of CX and Media Performance on media strategies and planning
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If you are someone who values the chance to shape a global brand in a new market and be part of the legacy of bringing accessible, inclusive and innovative mobility to Australians, Geely Auto Australia is right fit for you.

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- 5+ years of media planning and integrated campaign management experience, preferably in automotive, FMCG, or tech.
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- Experience managing external media agencies and internal cross-functional teams.
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- Data-literate, with the ability to translate performance metrics into business recommendations.
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- Expertise in media budgeting, measurement frameworks, and campaign analytics.
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- Excellent stakeholder management and communication skills.
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- Strong project management and organizational skills.
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- Strong knowledge of Australian paid offline and digital (SA360, DV360, CM360, Meta, LinkedIn, TikTok, Reddit, Rednote) platforms, and audience insights tools (e.g. Roy Morgan, Nielsen).
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- Deep understanding of the digital media ecosystem and media landscape in Australia, keeping up to date with industry changes
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- Proficient in using marketing performance tools, campaign reporting tools and marketing project management platforms (e.g. Monday.com, Trello or similar)
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- Automotive experience highly regarded
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- Confident working in a fast-paced, high-growth environment with a hands-on, solutions-first attitude
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- Highly collaborative and adaptable – must be comfortable working across agency and internal teams, different cultures and time zones
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- Some travel may be required to visit dealerships, agencies and events
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About Your Team:

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The marketing team at Geely Auto Australia is responsible for shaping the Geely brand identity in Australia. We have ambitious goals of being memorable in a sea of sameness and making an impact in a cluttered, competitive and highly regulated market.

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Our main goal is to demonstrate to Australians that we are a brand that is committed to helping Australians experience cutting-edge, accessible and inclusive mobility solutions. We work with a world class agency village, but are in charge of our own destiny and are agile in responding to changing market needs.

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You will have the opportunity to have your voice heard and work within a team that is collaborative.

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This role is an individual contributor within the Marketing Team.

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- A chance to shape the launch of a global brand in a new market
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- A supportive and collaborative team culture
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Office & Transport:

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Newly renovated up-to-date office with electric adjustable sit-stand desks.

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Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M3 nearby.

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Other requirements:

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- Business/ Marketing / Communications/ Advertising/Media
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- Excellent communication skills. Highly organized and comfortable working in fast paced, adaptable environment.
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- Excellent data driven decision making skills and the ability to influence up
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- Strong strategic thinking in business action skills
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- English is the preferred working language.
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📌 Media and Performance Manager (New South Wales)
🏢 Geely Auto Australia
📍 New South Wales