Job Description

We Are Different is hiring a Social & Influencer Account Director.

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Not just to lead campaigns. To shape culture through them.

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We're an independent, earned-first creative agency building culturally sharp ideas for brands like FUJIFILM, Jack Daniel's, Spotify and more.

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Fresh off our Agency of the Year win, we're looking for a Social & Influencer Account Director to lead ambitious, social-first work that earns attention in culture. Someone who understands how ideas travel across platforms, creators and communities – and how to turn social into a true strategic lever for brands.

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This is a role for someone equally comfortable leading clients, mentoring teams, shaping strategy and spotting the cultural opportunities others miss.

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What you'll be doing:

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- Leading the development and delivery of social-first and influencer-led campaigns
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- Providing senior strategic counsel to clients across social, creators and culture
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- Driving platform-native ideas that people genuinely want to engage with and share
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- Leading influencer strategy, creator partnerships and talent management across campaigns
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- Overseeing content direction across TikTok, Instagram, LinkedIn, Reddit and more
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- Managing workflows, timelines and team resourcing across accounts
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- Mentoring and developing junior team members
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What we're looking for:

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- 6+ years experience across social, influencer or integrated communications (agency preferred)
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- Strong strategic understanding of social platforms, creator ecosystems and digital culture
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- Experience leading clients and presenting strategic and creative recommendations with confidence
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- Experience leading social / influencer production from brief through to content deliverables
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- Experience with both organic social and paid amplification (working with paid media agencies)
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- Excellent writing and creative thinking skills – from concepts to campaign narratives
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- A strong understanding of what makes branded content feel native, relevant and culturally resonant
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- Someone proactive, organised and calm under pressure
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What you'll get:

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- The opportunity to lead culturally relevant, award-winning campaigns for leading brands
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- A genuinely collaborative independent agency setting with direct access to senior leadership
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- Real influence over the work, ideas and direction of campaigns
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- Genuine career growth opportunities within one of Australia's fastest-growing independent agencies
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- Access to our three proprietary people programs:
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- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment, and foster leadership at every level.
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- Culture Club – Drawing on counter-culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration, and deliver culturally resonant work.
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- Different Academy – Combining hands-on learning and live client briefs, this program embeds learning directly into day-to-day operations.
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Admin:

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- Sydney-based
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- Hybrid working model, typically three office days a week
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#J-18808-Ljbffr

📌 Social & Influencer Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales