Job Description

Georgiemane is an Australian-made, vegan haircare brand built on repairing dry and damaged hair. Our growth is driven by content, and this role owns the engine behind it.

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We are looking for a Partnerships Lead to grow Georgiemane through creator partnerships, content creation, affiliate programs and brand activations.

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This is a hands-on ownership role. You will build and run our creator channel at scale, keep a steady flow of high-performing content coming through the door, and work closely with our Social and Performance Marketing teams to put Georgiemane in front of the right audiences.

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Key Responsibilities

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Listed in order of priority.

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- Build and scale Georgiemane's creator and influencer program, working with a wide network of aligned creators rather than a small number of high-cost partnerships.
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- Own relationships with creators, talent managers, agencies and brand partners.
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- Negotiate fees, deliverables, usage rights and partnership terms, and write explicit creator briefs.
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- Own the content pipeline end-to-end, ensuring a consistent volume of usable content for paid and organic social.
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- Create content for social media and paid advertising, including filming and appearing on camera.
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- Coordinate shoots with creators, customers and in-house talent.
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- Work with Performance Marketing to understand what top-of-funnel needs and brief content against it.
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- Manage and grow the ambassador and affiliate programs.
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- Plan and execute influencer gifting, seeding and product sampling initiatives.
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- Lead the creator and partnership execution behind product launches and campaigns.
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- Develop brand collaborations, giveaways and cross-promotional partnerships with aligned brands and retailers.
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- Research emerging creators, trends and cultural moments, and turn them into content and partnership opportunities.
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- Lead PR activity and brand activations as this function grows.
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- Track and report on performance, maintaining accurate records of partnerships, gifting, contracts and usage rights.
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About You

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- Proven experience in creator or influencer marketing, partnerships, social media, PR or a related field.
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- Commercially confident negotiating fees, deliverables, usage rights and terms.
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- Highly organised, able to manage a high volume of creators and deliverables at once.
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- Strong creative judgement, with a feel for content that actually performs.
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- Comfortable creating content and appearing on camera.
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- Self-directed and accountable. This role owns its channel and is not closely supervised day to day.
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- Genuinely understands social platforms and internet culture.
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- Willing to travel occasionally for shoots, events and activations.
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- Robust communicator who can represent Georgiemane professionally with creators, agencies and partners.
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How We Work

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- Take ownership and follow through without being chased.
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- Move fast while keeping the standard high.
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- Bring ideas and opportunities to the table.
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- Build genuine, long-term relationships.
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- Measure what you do and be honest about what worked.
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📌 Partnerships Lead (New South Wales)
🏢 Georgiemane
📍 New South Wales