Job Description

Tuiss Blinds Online | Melbourne, VIC | Full-time

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We're looking for a hands-on SEO Analyst to join the Tuiss Blinds Online team and help grow our organic visibility, traffic and performance.

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This is an eCommerce-focused role for someone who enjoys combining SEO strategy with actually getting things done. You'll work across technical and on-page SEO, content optimisation, landing and collection pages, reporting and analysis, while collaborating closely with our wider marketing and eCommerce teams.

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You'll also help us understand how search is evolving beyond traditional Google results, including how our brand and content appear across AI-powered search experiences.

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What you'll be doing

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- Own the day-to-day SEO activity for Tuiss Blinds Online, identifying and implementing opportunities to grow organic visibility, qualified traffic and revenue.
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- Conduct keyword and search-intent research to identify opportunities across product categories, collections, informational content and emerging search trends.
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- Optimise existing website content, including page copy, headings, metadata, internal linking, imagery and site structure.
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- Create and optimise SEO landing pages and collection pages, from keyword research and page structure through to implementation and ongoing optimisation.
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- Use seoClarity to monitor rankings, search visibility, competitors and opportunities, turning insights into clear actions.
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- Monitor performance through Google Analytics and Google Search Console, identifying trends, issues and opportunities and reporting on organic search performance.
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- Work within our eCommerce and CMS platforms to implement onsite content and SEO updates.
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- Support onsite campaign, promotional and sale updates where required,



working with the wider marketing team to ensure pages are accurate, optimised and ready for launch.
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- Identify and help resolve technical SEO issues, working with developers and other stakeholders where required.
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- Develop and implement internal and external linking strategies to strengthen site authority and improve discoverability.
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- Work closely with content and marketing teams to ensure SEO is considered across campaigns, content planning and new website initiatives.
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- Monitor competitors and the wider search landscape to identify current opportunities.
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- Track changes to search algorithms and evolving SEO best practice, testing new approaches and sharing recommendations with the wider team.
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- Monitor AI search visibility, citations and brand mentions, helping us understand how Tuiss Blinds Online and our content are being surfaced across AI-powered search and discovery platforms.
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- Look for opportunities to structure and improve our content for both traditional search engines and emerging AI search experiences.
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What we're looking for

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- Hands-on experience in SEO, ideally within an eCommerce or retail environment.
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- Strong knowledge of keyword research, search intent, on-page SEO, internal linking and website architecture.
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- Experience creating and optimising landing pages,



category/collection pages and other commercial website content.
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- Experience using SEO platforms to analyse rankings, competitors and search opportunities. Experience with seoClarity would be highly regarded.
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- Strong working knowledge of Google Analytics and Google Search Console.
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- An understanding of technical SEO fundamentals and the ability to identify issues and work with developers to resolve them.
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- Confidence working within CMS and eCommerce platforms and making onsite updates rather than simply providing recommendations.
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- Strong analytical skills and the ability to turn data into practical actions and recommendations.
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- Excellent attention to detail, particularly when working across website content and promotional updates.
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- A proactive, curious approach and genuine interest in how organic search is evolving.
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Great to have

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- Shopify experience, particularly working with products, collections, landing pages and onsite content.
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- Experience with Bloomreach, particularly Bloomreach Discovery and/or Engagement.
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- Experience with seoClarity.
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- Knowledge of emerging AI search / generative engine optimisation (GEO), including monitoring citations, mentions and visibility across AI platforms.
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- Basic HTML/CSS knowledge.
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- Experience working in a fast-moving eCommerce environment with regular campaigns, promotions and website updates.
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- Experience with digital PR, outreach or link acquisition.
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A relevant qualification in Marketing, Digital Media, eCommerce, IT or a related discipline is welcome, but we're more interested in practical experience, curiosity and your ability to turn SEO opportunities into measurable results.

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#J-18808-Ljbffr

📌 Junior SEO Analyst (Williamstown)
🏢 Tuiss Blinds Online
📍 Williamstown