Job Description

We're looking for a commercially minded CRM & Retention Lead to own customer lifecycle marketing across Girls With Gems. This role is about one thing: getting more customers to come back, more often, and increasing customer lifetime value.

n

You'll own email, SMS, loyalty, lifecycle automation, segmentation and retention strategy end-to-end. This is not just a campaign execution role - we want someone who can look at customer data, find opportunities, build the strategy, execute it and improve it over time.

n

What you'll own

n

n
- CRM strategy across the full customer lifecycle
n
- Email marketing strategy, campaign calendar and execution
n
- SMS marketing strategy and execution
n
- Automated lifecycle journeys across welcome, browse, cart, post-purchase, win-back, VIP and reactivation
n
- Customer segmentation and personalisation
n
- Loyalty program strategy and optimisation
n
- Repeat purchase and retention initiatives
n
- Customer cohort analysis and behavioural insights
n
- A/B testing across campaigns, flows, offers, timing and messaging
n
- Affiliate marketing and partner performance
n
- Reporting on CRM performance and commercial outcomes
n




- Identifying new ways to increase purchase frequency and customer lifetime value
n

n

What we're looking for

n

n
- 3-5+ years' experience in CRM, lifecycle or retention marketing
n
- Strong hands-on experience with Klaviyo
n
- Deep understanding of automation, segmentation and personalisation
n
- Strong commercial and analytical mindset
n
- Comfortable working with customer data and performance reporting
n
- Solid copywriting and attention to detail
n
- Able to take ideas from strategy through to execution and optimisation
n
- Comfortable working in a fast-moving environment with high ownership
n
- Fashion, beauty or DTC experience highly regarded
n
- Loyalty and affiliate experience highly regarded
n

n

This is a high-ownership role with the opportunity to build and improve a major part of the business. We're looking for someone who is commercially sharp, curious about customer behaviour, fashion and constantly asking how we can make the customer lifecycle more effective.

n

#J-18808-Ljbffr

📌 Senior CRM & Retention Lead (New South Wales)
🏢 Girls with Gems
📍 New South Wales