Job Description

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- Lead and develop a high-performing team of Customer Engagement Managers across multiple markets
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- Own the technical direction of CRM and customer engagement across Braze, customer data, integrations and the broader MarTech ecosystem
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- Execute customer engagement strategy through Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging
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- Act as the technical authority for Braze and identify new functionality, integrations and use cases
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- Partner with Data and Technology teams on data integrations, migrations, event tracking and customer data architecture
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- Translate business and customer engagement requirements into technical solutions and executable tasks
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- Troubleshoot complex CRM, campaign, integration and customer data issues as a senior escalation point
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- Establish QA processes, testing standards and governance for campaign execution
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- Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks
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- Coach and mentor the team while embedding technical excellence and best practices
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Requirements

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- Strong hands-on Braze experience is highly regarded; deep technical CRM/MarTech experience on comparable modern platforms may also be considered
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- Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team
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- Strong technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem
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- Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes
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- Experience building sophisticated automated customer journeys across multiple channels
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- Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges
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- Ability to translate strategic and business requirements into clear technical solutions and actionable work
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- Demonstrated success coaching and developing high-performing teams while providing transparent technical and strategic direction
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- Experience in regulated industries, technology, telecommunications, entertainment, gaming or fast-paced digital consumer businesses is highly regarded
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- Strong campaign analysis skills
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- Experience with Amplitude or AWS Quick Suite is advantageous
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- Ability to learn quickly and adapt to skill gaps
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- Team-oriented, collaborative working style and willingness to share and learn
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- Ability to work autonomously and contribute to the Dabble community
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Core Competencies

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Demonstrates expertise in leading Customer Engagement teams and executing CRM strategies through Braze, with a strong focus on data integrations, campaign performance analysis, and technical problem-solving. Proven ability to translate business requirements into actionable technical solutions while fostering a culture of continuous improvement and team development.

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Highest-signal resume keywords

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- Braze Experience
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- CRM Data Integrations
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- Customer Engagement Strategy
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- Campaign Performance Analysis
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- Team Leadership
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ATS Optimization Keywords

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Hard Skills

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- CRM
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- Lifecycle Marketing
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- Data Architecture
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- Automated Customer Journeys
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- Campaign Execution
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- Troubleshooting
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- Technical Solutions
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- QA Processes
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- Customer Data Migrations
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- Integrations
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Soft Skills

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- Problem-Solving
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- Coaching
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- Collaboration
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- Adaptability
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- Team-Oriented
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Industry Keywords

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- MarTech
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- Regulated Industries
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- Telecommunications
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- Entertainment
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- Gaming
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- Digital Consumer Businesses
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Tools & Technologies

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- Braze
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- Amplitude
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- AWS Quick Suite
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#J-18808-Ljbffr

📌 Head of CRM (Victoria)
🏢 Jobtailor
📍 Victoria