Job Description

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- Geely is a global leader in smart electric vehicles and automotive innovation.
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- Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
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- With $100B+ assets and 140,000+ employees worldwide.
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- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
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- 4,000+ sales/service locations worldwide.
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- Fortune Global 500 company for 13 consecutive years.
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- Pioneering AI-driven automotive solutions with one of the largest cloud computing center powers (1.02 Exaflops/sec).
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- Geely's Geespace launched 20 satellites to enable safe autonomous driving.
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- World-class digitalisation and AI-driven manufacturing.
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- Mission & Vision: A Sustainable Future, A Better World.
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- Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative.
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About the role:

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Reporting to the Director of Product Planning and Marketing, you will be responsible for managing a portfolio of vehicles spanning multiple categories and segments. You will be the end-to-end owner of each product, acting as their champion across all disciplines in the business, making sure they're performing at their absolute best and receiving their fair share of attention.

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Key responsibilities:

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Product Planning & Launch Execution

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- Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions
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- Manage the cross functional go-to-market execution, ensuring readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams
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- Oversee accuracy and approval of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content
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Product Positioning, Pricing & Commercial Strategy

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- Develop business cases for new product introductions, including volume, revenue, margin, and investment assumptions
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- Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness
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- Analyse and forecast product profitability and contribution margin across the lifecycle, balancing cost, specification, pricing, and market expectations
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- Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities
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- Translate market intelligence and customer insights into actionable product and pricing strategies
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- Develop a reporting structure to provide regular strategic recommendations and insights to senior leadership regarding market direction, customer trends, and competitive landscape changes
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- Identify and propose solutions for portfolio gaps and opportunities across segments, powertrains (ICE/Hybrid/EV), customer demographics, and price positioning
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Volume, Demand & Retail Performance Strategy

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- Support volume planning, demand forecasting, and mix strategy for allocated model portfolio in collaboration with Sales and Supply teams
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- Align product strategy with supply constraints, production allocation, retail targets, and business objectives
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- Support optimisation of model mix, variants, pricing actions, and tactical campaigns to balance volume growth and profitability
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Customer Experience, Brand Experience & Product Localisation

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- Adopt a customer-centric approach across both product planning and product marketing activities
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- Capture and utilise structured dealer feedback, customer insights, market research, and frontline retail intelligence in product decisions
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- Support local product strategy, ensuring alignment with customer expectations, ownership experience, and market usage scenarios
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- Ensure customer experience, product features, and ownership journey are aligned to brand strategy and competitive positioning
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HQ & Global Stakeholder Management

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- Coordinate with HQ and global counterparts regarding product roadmap, specifications and launch timing
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Job Requirements:

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- Ideally 10 years of experience in Automotive operations in Australia
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- With at least 5 years in Product Planning and/or Market Intelligence or Data Analytics preferred
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- Bachelor's degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field, or automotive mechanical technician or trade experience is highly desirable
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- High level of mechanical aptitude with an interest in technology
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- Demonstrable project management skills and experience owning and delivering products
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Office & Transport & Others:

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- Newly renovated contemporary office with electric adjustable sit-stand desks.
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- Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M2 nearby.
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📌 Senior Manager Product Planning (New South Wales)
🏢 Geely Auto Australia
📍 New South Wales