Job Description

Creative Hubs Group Pty Ltd – Melbourne VIC

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Melbourne office available however option to work remotely for all interstate applicants

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Leadership position

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About the role

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The Head of Content is responsible for developing and executing a comprehensive network content strategy across multiple brands and mastheads within our digital media business in line with the updated Business Strategy, including with a video-first focus and designed to drive traffic to and through the network and across platforms. This is a leadership role that involves driving audience retention and loyalty, aligning with our brand voice, optimising content performance across our network of brands and ensuring editorial excellence across digital platforms.

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Key responsibilities

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- Develop and implement a content strategy that aligns with business strategy and delivers on the user experience across all platforms, aligned to our USP.
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- Lead content planning and editorial calendar management across multiple brands and mastheads.
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- Oversee the creation of multimedia content, under a video-first strategy and including articles, videos, podcasts, and social media assets.
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- Ensure content is designed for and engages with all user groups including industry professionals and consumers.
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- Establish a best practice team structure, manage, and mentor a team of editors, content creators, and multimedia specialists.
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- Establish clear reporting structures, ensuring best practice workflows between editorial teams and content creators.
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- Foster a culture of creativity, collaboration, and accountability.
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- Maintain high editorial standards, ensuring accuracy, relevance, and alignment with desired user experience and brand voice.
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- Set and monitor Key Performance Indicators (KPIs) for content performance, including traffic,



engagement, and conversion metrics.
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- Utilize analytics tools to gain insights and optimize content strategies.
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About you

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- Typically 5-10 years of experience in content creation/development, management and delivery in the digital media, marketing or advertising industry, with at least 2-3 years in a leadership position.
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- Proven track record of successful digital content development projects.
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- A degree in Journalism, or a related field is often preferred.
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- Experience managing content editorial teams, including writers, freelancers and influencers.
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- Solid organisational skills to manage multiple projects, deadlines, and budgets.
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- Ability to work cross-functionally with marketing, sales, design, and technology teams.
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- Familiarity with SEO and other native/organic content optimisation tools and strategies.
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- Proficiency in tools like Google Analytics, social media insights, and other metrics to evaluate content performance.
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- Experience with platforms like WordPress, HubSpot CMS, or enterprise-level CMS.
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- Understanding of video and multimedia production and solid knowledge of the use of AI for content development across multimedia formats.
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About us

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Creative Hubs Group (CHG) is a leading international media network encompassing digital destinations across arts and entertainment. We are currently made up of the following brands: ArtsHub AU, ArtsHub UK, ScreenHub AU. Our vision is to offer unique, engaging content which presents a unique point of view that spotlights and celebrates the arts, events, entertainment and games for industry members and industry lovers alike. Our mission is to deliver the best customer-focused solutions and experiences for both advertisers and users through unique, engaging, video-led arts and entertainment content.

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📌 Head of Content (Victoria)
🏢 Creative Hubs Group
📍 Victoria