Job Description

Troocoo are proud to be partnering with a leading financial services organisation to find a commercially minded, data-led lifecycle marketing manager who thrives on shaping customer growth strategy through insight and automation.

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In this 12-month fixed term role, you'll define and lead the customer communication and contact strategy for a major digital banking project, playing a key role in guiding customers through the move to a current digital banking experience.

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Key Responsibilities

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- Defining lifecycle strategies across onboarding, activation, engagement, retention and advocacy, and translating commercial objectives into measurable lifecycle programs.
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- Leading the customer communication and contact strategy for a major digital banking project, acting as the key link between the project team and Marketing.
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- Designing and continuously improving customer journeys across email, push, SMS, in-app, direct mail, phone and emerging channels, including segmentation, trigger logic and personalisation approaches.
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- Owning lifecycle performance against agreed commercial and customer metrics, and driving improvements in activation, engagement, retention and customer lifetime value.
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- Developing and owning a lifecycle experimentation roadmap, applying test and learn methodology to continuously improve customer and commercial outcomes.
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- Partnering with Marketing, Customer Operations, Data and Analytics, Creative Services, Digital, Customer Experience, Enterprise Delivery, Change, Contact Centre,



Branch and Technology teams to align on broader customer change objectives.
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Successful Candidate

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You're passionate about customer experience and thrive in fast-paced, regulated environments. You bring a strategic mindset alongside the ability to translate insight into action, and are equally comfortable setting direction and getting into the detail of campaign delivery.

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- Proven experience owning customer lifecycle, CRM, retention or growth marketing programs, ideally within financial services or another regulated environment.
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- Demonstrated experience leading customer communication strategy for a business or technology change program, delivering measurable commercial outcomes.
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- Strong working knowledge of enterprise marketing automation platforms (e.g. Adobe Campaign, Salesforce Marketing Cloud, Braze, Unica).
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- Experience designing and leading lifecycle experimentation and optimisation programs.
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- Solid understanding of compliance and privacy frameworks in digital marketing.
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- Exceptional stakeholder engagement and influencing skills, with the ability to align cross functional teams around shared customer outcomes.
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What's on Offer

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- Work at scale in a purpose-driven organisation making a real impact on customers' financial wellbeing.
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- Lead a high-visibility project shaping how customers experience a major digital transformation.
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- Join a supportive and energetic team that embraces collaboration, curiosity, and continuous learning.
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📌 Lifecycle Marketing Manager (New South Wales)
🏢 Troocoo
📍 New South Wales