Job Description

Meta Ads Specialist - BlackBull Digital

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This Is Not a Standard Agency Meta Role

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If your experience with Meta Ads is mostly launching campaigns, checking ROAS and making basic optimisations, this probably isn't the role for you.

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BlackBull Digital is a high-performance, technically driven marketing agency.

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We go deep.

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Deep into customer psychology.
n Deep into creative performance.
n Deep into conversion data.
n Deep into funnels, offers, audiences and campaign structure.

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We are looking for an experienced Meta Ads Specialist who thinks the same way.

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Someone who doesn't just ask:

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"Did the campaign perform?"

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But instead asks:

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Why did it perform? Where is the constraint? What does the data tell us? And what do we test next?

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The Minimum Standard

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To be considered for this role, you must have:

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- $5M+ in personally managed Meta advertising spend
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- Significant hands-on experience across Facebook and Instagram advertising
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- A strong understanding of marketing fundamentals, not just Ads Manager
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- Experience managing and scaling campaigns across multiple brands or accounts
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- Advanced knowledge of campaign structures, optimisation and scaling
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- Strong knowledge of creative strategy and creative performance analysis
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- Experience with lead generation funnels and conversion campaigns
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- A strong understanding of retargeting and audience strategy
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- Experience running structured A/B and multivariate testing
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- Strong commercial understanding of CPA, CAC, ROAS, LTV and profitability
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- An understanding of how landing pages, offers, email and CRO impact paid media performance
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Proof is required.

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During the recruitment process, we will ask you to show us:

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- Brands and accounts you have personally worked on
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- Approximate advertising spend you personally managed
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- Campaigns you were directly responsible for
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- Results you achieved
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- The strategy behind those results
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- What you personally did versus what was handled by other people in the team
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We are not interested in someone presenting an agency's results as their own.

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We Don't Optimise Meta Ads in Isolation

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This is one of the biggest differences between BlackBull and a traditional agency.

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We don't look at a poor CPA and immediately start changing audiences.

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We diagnose the entire system.

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That might mean analysing:

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- Hook rate
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- Hold rate
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- CTR
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- CPC
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- CPM
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- Landing page conversion rate
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- Cost per lead
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- Cost per acquisition
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- ROAS
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- Funnel drop-off
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- Audience performance
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- Creative fatigue
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- Offer performance
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- Email follow-up
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- Retargeting performance
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We cross-reference the data to understand where the actual constraint is.

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A campaign may not have a Meta problem.

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It may have a creative problem.

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An offer problem.

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A landing page problem.

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A conversion problem.

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Or a customer understanding problem.

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Your job is to be able to identify the difference.

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Customer Research Comes Before Campaigns

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We are obsessive about understanding the customer.

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Before deciding what creative to produce or which angle to test, we want to understand:

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Who are we actually speaking to?

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What do they want?

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What are they frustrated by?

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What have they already tried?

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What stops them from buying?

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What language do they use?

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What objections do they have?

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What would make them stop scrolling?

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That research flows into:

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- Audience strategy
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- Creative angles
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- Hooks
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- Ad copy
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- Offers
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- Landing pages
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- Funnels
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- Retargeting
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- Campaign structure
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We want someone who understands that great paid media starts before Ads Manager is opened.

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Creative Is Data

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At BlackBull, we don't look at creative and say:

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"I like this ad."

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We want to know what the market thinks.

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We analyse creative performance in detail and use the data to determine what needs to change.

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You should be comfortable looking at metrics such as:

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- Hook rates
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- Hold rates
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- Click-through rates
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- Engagement
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- Cost per click
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- Conversion rates
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- CPA
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- ROAS
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- Creative fatigue
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You will need to turn that data into clear actions for the next iteration of creative.

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What do we keep?
n What do we kill?
n What do we change?
n What do we test next?
n What do we scale?

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CRO Is Part of the Job

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We are heavily focused on conversion rate optimisation across the entire customer journey.

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That means you cannot think of your responsibility as ending when somebody clicks an ad.

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We look at:

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- Landing pages
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- Funnels
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- Forms
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- Offers
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- Checkout processes
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- Email campaigns
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- Follow-up sequences
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- Retargeting
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- User behaviour
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- Conversion rates
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We use analytics, behavioural and heatmapping tools,



AI tools and other platforms to identify weak points and opportunities for improvement.

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You don't necessarily need to personally build every component.

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But you do need to understand how they affect the performance of your campaigns.

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What You'll Be Doing

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You will be responsible for:

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- Developing and executing high-performing Meta advertising strategies
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- Building and managing Facebook and Instagram campaigns
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- Developing lead generation funnels
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- Creating audience and targeting strategies
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- Building retargeting strategies
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- Analysing campaign and creative performance
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- Identifying bottlenecks across the conversion journey
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- Continuously optimising campaigns
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- Running structured tests across creative, hooks, copy, audiences, offers and landing pages
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- Scaling winning campaigns while maintaining profitability
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- Providing transparent recommendations based on data rather than assumptions
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- Working with the broader team to improve creative, landing pages, funnels and offers
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Expect a Technical Interview

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We are serious about hiring someone who genuinely knows this craft.

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So our interview process will go deeper than:

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"Tell us about a successful campaign you've run."

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Expect technical questions around:

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- Campaign architecture
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- Scaling
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- Attribution
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- Audience strategy
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- Creative testing
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- Creative performance
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- Funnel performance
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- CRO
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- Retargeting
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- Data interpretation
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- Diagnosing underperforming campaigns
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We will also give you real campaign scenarios.

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You may be shown a set of performance data and asked:

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What do you think is happening?

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Where is the bottleneck?

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What would you change?

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How would you structure the campaign?

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What would you test first — and why?

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We care far more about how you think than whether you can memorise Meta best practices.

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Who Will Love This Role

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You'll probably love BlackBull if you're the type of marketer who:

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- Gets genuinely interested when a campaign isn't performing
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- Wants to know why
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- Can spend an hour inside the data and come out with three strong hypotheses
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- Understands that creative and media buying cannot be separated
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- Enjoys testing
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- Thinks commercially
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- Challenges assumptions
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- Is constantly learning
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- Wants to work around people who take marketing seriously
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We're not trying to build an agency full of generalists pushing buttons.

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We're building a team of specialist marketers who understand how growth actually works.

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If that sounds like you, we'd like to hear from you.

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📌 Meta Ads Specialist Media Buyer (Williamstown)
🏢 Adrax Group
📍 Williamstown