Job Description

My Way Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing - sequencing our customer's gut bacteria in a lab to give them a real understanding of what's living in there.

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We're hiring a Performance Creative & Growth Lead to own two things: the creative that drives our Meta performance, and the channels that will drive our next stage of growth.

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My Way Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing - sequencing our customer's gut bacteria in a lab to give them a real understanding of what's living in there.

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We're hiring a Performance Creative & Growth Lead to own two things: the creative that drives our Meta performance, and the channels that will drive our next stage of growth.

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Performance Creative

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Meta is our biggest channel, and creative is the lever that moves it. You'll run the system behind it.

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- Research customer insights, and winning angles
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- Develop hooks, concepts and creative testing strategies
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- Turn performance data into explicit creative direction
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- Brief and work alongside copywriters, editors and our UGC/creator team
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- Build a repeatable system for testing, learning and scaling winning creative
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Paid Media Buying

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Meta and Google are covered. You'll build what comes after: TikTok,



YouTube, Taboola, Pinterest. This isn't a maintenance job — it's zero-to-one on channels we haven't cracked yet.

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- Set the strategy, then execute it
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- Launch, test, optimise, scale
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- Bring the same rigour on CAC, MER and ROAS to every new channel
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About You

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- Strong performance marketing background, with real reps in direct-response creative
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- You've built creative testing systems before — not just made ads
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- You save ads you admire. You have opinions about why they work.
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- Hands-on experience with secondary paid channels
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- Strong understanding of CAC, MER, ROAS and ecommerce unit economics
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- You like building systems rather than relying on random bursts of creativity.
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- Experience working with copywriters, editors and UGC creators
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Why My Way Up?

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- $100,000 – $130,000 plus super, depending on experience
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- Based on the Gold Coast, with flexibility on how you structure your week
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- A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle
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- A category where the science is genuinely interesting and mostly untold
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- A small marketing team you'll help shape rather than slot into
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#J-18808-Ljbffr

📌 Performance Creative & Growth Lead (City of Gold Coast)
🏢 My Way Up
📍 City of Gold Coast