Job Description

This is more than a recruitment role - it's about identifying exceptional people who genuinely fit the KX brand, culture and values, and guiding them confidently from first enquiry through to a successful studio opening and beyond.

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You'll own the entire franchise recruitment journey end-to-end: generating and qualifying leads, running discovery meetings and assessments, awarding business rights, and supporting new partners as they prepare to open their doors. You'll also bring a deep understanding of the KX model to support the wider Franchising team, assist existing franchisees preparing to sell, and help drive stronger performance across the network.

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Reporting initially to the Chief Operating Officer, you'll work closely with Finance, Legal, Marketing and Network Operations to deliver a seamless recruitment and onboarding experience — and real, measurable growth.

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Key responsibilities:

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- Develop and execute digital marketing strategies (Meta, Google, franchise portals, paid directories) to attract high-quality franchise candidates, optimising spend to improve lead quality, conversion and cost per acquisition
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- Create compelling recruitment content across landing pages, ads, EDMs, video scripts and social media, in partnership with the marketing team
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- Facilitate franchise presentations, discovery meetings and information sessions
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- Manage the full candidate pipeline through the CRM, from enquiry to onboarding, with automated nurture sequences and accurate reporting
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- Use demographic data, market indicators and competitor analysis to identify and prioritise growth territories
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- Own the franchise recruitment advertising budget,



tracking spend against performance and delivering monthly and quarterly KPIs
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- Run discovery calls and due-diligence meetings to assess candidate suitability, motivation and financial capacity
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- Support new Franchise Partners through training and onboarding as they prepare for Grand Opening and early business ownership
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The Essentials About You

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- 3–5+ years' experience in franchise recruitment, sales, or B2B/B2C lead-based roles
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- Strong hands-on experience with CRM platforms (HubSpot, Salesforce, Zoho or similar)
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- A track record of managing digital campaigns and advertising budgets that deliver results
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- Proven ability to drive leads through a structured recruitment funnel, with strong conversion outcomes
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- Confidence interpreting data, demographic reports and market insights, and turning them into a clear growth strategy
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- Excellent relationship-building and communication skills, balanced with transparent boundaries and follow-through
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- Comfortable leading transparent conversations around performance, investment and accountability
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- Highly organised and proactive, with genuine ownership of end-to-end processes
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- Strong content creation and copywriting skills across ads, EDMs and recruitment materials
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- A people-first mindset, genuine alignment with the KX brand values, and adaptability as the network evolves
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Why Join Us

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You'll be at the centre of KX Pilates' growth story - shaping who joins the network and setting them up to thrive. It's a role with real autonomy, direct visibility to senior leadership, and the chance to make a measurable, lasting impact on the business.

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📌 Network Development & Growth Manager (Williamstown)
🏢 KX Pilates
📍 Williamstown