Growth Marketing Lead - Functions & Accommodation

Australian Venue Co.

12-month fixed-term contract | Melbourne | Hybrid working

Australian Venue Co. is looking for a commercially minded Growth Marketing Lead to drive growth across our functions and accommodation businesses.

This is a new opportunity to shape the strategy, campaigns and playbooks that influence how customers discover, enquire, book and experience our venues.

You'll work across a diverse national portfolio, partnering with Marketing, Digital, Revenue, Sales, Operations and venue teams to increase function enquiries, accommodation occupancy, direct bookings and revenue.

What you'll do

- Develop and deliver group-wide growth strategies for functions and accommodation.
- Build seasonal, tactical and evergreen campaigns that drive bookings and quality enquiries.
- Identify performance gaps and turn data into practical action.
- Manage and optimise accommodation listings across Booking.com, Expedia, Wotif and Airbnb.
- Improve function directory listings, packages, imagery, copy and enquiry pathways.
- Plan and execute paid campaigns across Meta and Google Ads.
- Develop promotions for key demand periods including Christmas, EOFY, birthdays, engagements and corporate events.
- Own and maintain the functions and accommodation playbooks.
- Provide guidance and best-practice support to Marketing Managers and venue teams.
- Work closely with Digital to improve websites, booking platforms, listings and conversion.
- Track and report on occupancy, ADR, RevPAR, enquiries, conversion and revenue.

What you'll bring





You'll be a hands-on marketer who enjoys combining commercial strategy with practical delivery. You'll be confident working with data, managing multiple stakeholders and moving ideas from concept to execution.

You'll ideally have:

- 3+ years' experience in marketing, hospitality, accommodation, functions, events or a related consumer business.
- Experience developing campaigns that drive bookings, enquiries or revenue.
- A strong understanding of hospitality, accommodation and functions.
- Experience with OTA platforms, function directories, website CMS or listing management.
- Solid copywriting, campaign planning and project management skills.
- Commercial confidence and the ability to connect activity to measurable outcomes.
- Familiarity with RMS, Protel, Room Price Genie, SiteMinder or similar systems is advantageous.
- The ability to balance national strategy with the needs of individual venues.

Why join AVC?

- Shape a new growth-focused role across functions and accommodation.
- Work across a nationally recognised portfolio of hospitality venues.
- Have genuine ownership of strategy, execution and performance.
- Partner with experienced teams across Marketing, Digital, Revenue, Sales and Operations.
- Enjoy hybrid working, with 7 office days and 3 work-from-home days per fortnight.

Desired Skills and Experience

- Growth Marketing
- Campaign Management
- Hospitality Marketing
- Accommodation Marketing
- Functions Marketing
- OTA Management
- Paid Media
- Digital Marketing
- Revenue Growth
- Marketing Analytics

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📌 Growth Marketing Lead - Functions & Accommodation (Melbourne)
🏢 Australian Venue
📍 Melbourne