Member Experience, Digital & Data | Sydney (HCF House)
Why this role matters
At HCF, we're committed to helping our members live healthier lives—and our loyalty program plays a big part in that promise.
As a Loyalty Partnerships Specialist, you'll help shape experiences that genuinely reward our members, strengthen engagement, and build advocacy through meaningful partnerships.
This is a role for someone who loves building relationships, creating value through collaboration, and turning ideas into campaigns that members actually care about.
You'll work across the business and with external partners to deliver offers, incentives, and "surprise and delight" moments that make being an HCF member feel special.
What You'll Be Doing
Build and grow a best-in-class loyalty partner ecosystem
Identify, assess, and recommend new partnership opportunities that enhance member value and align with HCF's purpose
Manage a portfolio of loyalty partners, from negotiations through to campaign delivery and ongoing optimisation
Build strong relationships with internal teams and external partners to deliver mutually beneficial outcomes
Bring loyalty campaigns to life
Design and deliver compelling offers including discounts, cashback, incentives, and health-related collaborations
Drive the end-to-end execution of loyalty initiatives, ensuring campaigns launch on time and deliver impact
Lead the Surprise and Delight program, supporting frontline teams to maximise member engagement
Use insights to improve outcomes
Set and track KPIs to measure partner performance, campaign success, and member engagement
Analyse results, identify opportunities for improvement, and share insights to shape future strategy
Stay across industry trends and competitor activity to keep HCF's loyalty offering relevant and competitive
Collaborate across the business
Partner with Marketing, Digital, IT, Procurement, Legal,



and frontline teams to deliver seamless member experiences
Support the introduction of new digital capabilities within the ThankYou app
Ensure all partnership activity meets regulatory, compliance, and WHS requirements
What you'll bring
Tertiary qualifications in marketing, communications, advertising, loyalty, or a related field
3–5 years' experience in partnerships, loyalty, marketing, or a similar commercial role
Proven experience delivering partner offers and managing fulfilment processes
Strong stakeholder management and relationship-building skills
Commercial mindset with the ability to evaluate ROI and performance
Proactive, confident, and comfortable taking initiative
Nice to have
Experience in private health insurance or regulated environments
Strong written and verbal communication skills, including presentations and reporting
Highly organised with strong attention to detail and project management capability
A solutions-focused, can-do attitude and genuine pride in your work
Why you'll love working at HCF
You'll have real ownership of partnerships and campaigns that directly impact members
You'll work in a team-oriented, purpose-driven environment where your ideas are valued
You'll gain exposure across digital, marketing, health, and commercial teams
You'll help create experiences that genuinely improve member loyalty, engagement, and advocacy
If you're passionate about partnerships, love creating value through collaboration, and want your work to make a real difference to members' lives, we'd love to hear from you.
Next steps
If yourequire any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out toTalent Acquisition – peopleservices @hcf.com.auto discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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📌 Loyalty Partnership Specialist (New South Wales)
🏢 Hcf Australia
📍 New South Wales