Our client is one of Australia's most innovative and fast-growing spirit producers, with strong momentum across both domestic and international markets.
This is a highly executional, brand-focused role where you will be responsible for delivering trade marketing initiatives, go-to-market execution, and brand activation across multiple channels.
You will work closely with internal production, sales and commercial teams to ensure strong alignment between brand strategy and in-market execution.
We are seeking a highly hands-on, execution-focused Brand Manager who thrives in a rapid-moving, entrepreneurial environment.
Reporting directly to the founder of the business, this role is suited to someone who enjoys ownership, agility, and working cross-functionally between sales and marketing.
Responsibilities
Lead the execution of trade marketing plans across domestic and international markets
Manage end-to-end delivery of go-to-market plans for new product releases and product innovation
Coordinate consumer sampling, tasting programs, and trade activation initiatives
Work closely with sales and distribution partners to support annual market plans and execution in key channels
Develop and maintain brand toolkits and marketing assets for trade and export partners
Support brand activations, experiential marketing, and on/off-premise engagement programs
Collaborate with production, operations,



and commercial teams to ensure seamless product launches
Assist in the coordination of limited agency activity, with a strong emphasis on internal execution ownership
Ensure marketing materials, assets, and messaging are consistent and accessible across all markets
Contribute to key selling periods and campaign execution aligned to commercial priorities
Requirements
Tertiary qualifications in Marketing, Business, or a related discipline
Prior experience in brand, trade marketing, or assistant brand management roles
Experience within FMCG, beverages, or spirits highly desirable
Strong track record of delivering campaigns, activations, or product launches end-to-end
Comfortable working in a highly hands-on, executional environment
Strong organisational and project management skills with the ability to manage multiple priorities
Excellent communication and stakeholder engagement skills across internal and external partners
Commercially minded with an understanding of trade dynamics and brand execution in-market
Passion and interest in the craft spirits category
This is a genuine hands-on, end-to-end role where you will have significant autonomy and the opportunity to be creative, while gaining exposure across multiple areas of the business.
Join an established business operating within a niche, agile team that retains a strong entrepreneurial mindset.
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📌 Brand Manager Beverages (Melbourne)
🏢 Brightside Executive Search
📍 Melbourne