Brand Manager, International

Grow Global Brands. Drive Commercial Impact.

An exciting chance for a commercially minded marketer to lead the growth of Arawana and Fortune across foodservice, retail, and ethnic grocery channels in Australia, while supporting export market initiatives.

About the Role

You'll develop and execute marketing plans, lead NPD and product launches, manage campaigns across digital, trade and in-store channels, and partner with cross-functional teams to deliver profitable brand growth.

Key Responsibilities
Develop and execute annual brand and marketing plans
Lead NPD projects, packaging updates, and go-to-market launches
Drive consumer, customer, and channel-led marketing initiatives
Manage agency partners and integrated marketing campaigns
Partner with Sales, R&D;, Supply Chain and Finance to deliver commercial outcomes
Support export marketing activities and international supplier relationships
Manage marketing budgets and evaluate ROI of activities

About You
3+ years' experience in Brand Management or Marketing




Degree qualified in Marketing, Business or related field
Experience delivering digital and trade marketing campaigns
Strong project management and stakeholder engagement skills
Commercially minded with solid analytical capability
Comfortable working in fast-paced, evolving environments
Mandarin language skills (highly regarded)
FMCG or food industry experience (highly regarded)
International or cross-market exposure (highly regarded)
Packaging or design experience (highly regarded)

Why Join Us?
Own and grow internationally recognised brands
Lead innovation and product development projects
Gain exposure to global markets and international partners
Work in a team-oriented, rapid-paced FMCG environment
Make a direct impact on volume, value and profit growth

If you're passionate about building brands, delivering results, and identifying new growth opportunities, we'd love to hear from you.

📌 International Brand Manager Sydney
🏢 Goodman Fielder
📍 Sydney