Job Description
Reporting to the Head of eCommerce you will be responsible for the management and maintenance of the two brands across AU & NZ ecommerce websites. Assist the Head of Ecommerce to deliver the digital strategy and provide a superior ecommerce experience across AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.
n
You will have two direct reports reporting to you.
n
( one local and one offshore direct report )
n
Responsibilities:
n
Trade and Achieving Sales
n
Drive online sales to help meet financial targets and profit budgets. Trading the Online business to hit financial targets
n
n
Review sales by week by day by promotion to agree future activity ahead of monthly projections.
n
Tracking sales performance to budget, forecast & LY by promotion and key web metrics
n
Proactively identify tactical opportunities to drive trade & sales uplift
n
Develop strategic plan to increase traffic & convert online sales by channel
n
Prepare budgets, forecasts and trade estimates as required
n
Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
n
Understanding category performance and providing insights
n
n
Digital Marketing
n




Implementation of digital and content marketing plan that delivers increased engagement and conversion rates
n
n
Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
n
Working with the E-Commerce coordinator to develop and execute trading calendar
n
Work in partnership with the ecommerce team to drive continued growth and profitability through paid channels
n
Working with ecommerce team to execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising, and affiliate programs
n
Review and report on performance of content related marketing to the broader business
n
n
Team
n
n
Direct reports – one Ecommerce cooridnator and one offshore support
n
Management of Ecommerce team overseeing performance and delivery to ensure targets are met across two brands
n
Encourage & motivate team to develop best practice, innovative, creative solutions and ideas
n
Act as a mentor to develop team members and help develop skilled and functional capabilities
n
n
#J-*****-Ljbffr

📌 Ecommerce Manager ( Dual Brand ) (New South Wales)
🏢 Perfectly Placed Recruitment
📍 New South Wales