Job Description
Bigfoot Fundraising is a boutique fundraising and marketing agency that helps for purpose organisations make a bigger impact, through better digital.
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We work closely with a range of charities and causes in the digital fundraising space - helping them from implementing the right strategy, acquiring recent supporters, growing online income, engaging their donors to managing integrated digital campaigns that help drive the organisation forward.
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We are proud to work with charities that are making the world a better place, such as Mission Australia, Malaghan Institute of Medical Research, Royal Flying Doctors Service NSW/ACT, CareFlight and Sydney Dogs and Cats Home and more.
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Our office is located in Surry Hills, and the role would be open to a hybrid working model - with time spent in both the office and home.
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About the Role
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Bigfoot Fundraising is looking for an experienced Digital Campaign Manager with at least five years' experience to join our team for an initial six-month period. We're flexible on how this looks and are open to freelance, part-time or full-time arrangements for the right person.
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We're looking for someone who can hit the ground running and take ownership of the technical delivery of digital fundraising campaigns across Meta and Google Ads. Working across a range of purpose-led and not-for-profit clients, you'll be responsible for building, managing and optimising campaigns designed to drive donations, generate leads and deliver measurable fundraising outcomes.
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This is a hands-on role suited to someone who is confident autonomously working independently across campaign setup, tracking, optimisation and reporting, while collaborating closely with the broader Bigfoot team.
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Working closely with our hands on team, your key responsibilities will include:
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Strategy and planning
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Develop digital marketing strategies and plans to attract, engage and maximise the value from client's supporters across all areas of fundraising and marketing
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Proposition development - crafting powerful campaign messages with cut through
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Creating landing pages that convert - support with building best practice UX landing pages - design and copy development (we mainly use fundraising platforms Raisely and Funraisin)
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Planning and developing social media and digital content including Meta (Facebook & Instagram ads), SEM ads, posts and video and SMS
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Design social/digital elements as required (eg Banners, GIF's etc)
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Meta Advertising Management
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Strong hands-on experience managing campaigns through Meta Ads Manager.
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Ability to build campaigns from the ground up, including campaign structure, audiences, targeting, placements and budget allocation.
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Experience across fundraising, conversion, lead generation and retargeting campaigns.
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Strong ability to interpret Meta campaign data and performance trends, identify key insights and opportunities, and clearly communicate results, learnings and recommendations back to clients.
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Experience with Meta Pixel, Conversions API and conversion/event tracking is highly regarded.
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Google Ads Management
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Strong technical experience setting up and managing Google Ads campaigns, particularly Search & PMAX
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Ability to undertake keyword research, build campaign and ad group structures, develop targeting strategies and manage budgets.
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Experience optimising campaigns based on conversion performance, search terms, bidding, audience and keyword data.
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Strong understanding of Google Ads conversion tracking and integration with GA4 and Google Tag Manager.
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Confident in interpreting Google Ads performance data, translating results into meaningful insights,



and reporting back to clients with clear explanations of performance, optimisations and recommended next steps.
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Experience working on digital fundraising campaigns for charities, not-for-profits or purpose-led organisations is strongly preferred.
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Understanding of the digital donor journey, including acquisition, lead generation, appeals, regular giving and conversion.
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Ability to balance fundraising objectives with digital performance metrics and identify opportunities to improve campaign outcomes.
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An understanding of how paid media works alongside landing pages, creative, email and broader fundraising activity.
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Tracking, Analytics & Reporting
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Strong understanding of digital campaign tracking and measurement.
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Experience with GA4, Google Tag Manager, Meta tracking and conversion setup.
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Able to set up Data Studio reports to track results
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Ability to troubleshoot tracking issues and ensure campaigns are measuring the right actions accurately.
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Confident in interpreting performance data and turning it into clear, actionable insights.
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Experience preparing client-ready campaign reports covering results, learnings, optimisations and recommendations.
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Team collaboration
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Working with different team members and creating and executing digital campaigns
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Other duties as required
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About You
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A passion for helping worthy causes connect to their audience/supporters
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Relevant tertiary education or certification in fundraising, communications or digital marketing
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At least 5 years of marketing/digital/fundraising experience, predominantly in the technical aspects of Meta & Google
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Excellent attention to detail
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Ability to multitask and manage your time well
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Experience in a digital fundraising or marketing role (fundraising experience preferred)
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Able to build effective working relationships with team members and clients
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#J-*****-Ljbffr

📌 Digital Campaign Manager (Contract Or Freelance) (New South Wales)
🏢 Bigfoot Fundraising
📍 New South Wales