Job Description
An exciting opportunity has become available for an Influencer & Partnerships Lead to join a fast-growing Australian beauty brand.
n
This is a hands-on, high-ownership role for someone who lives and breathes beauty, creators and social media. You'll be responsible for building a strong influencer ecosystem, creating a consistent pipeline of high-performing content and developing partnerships that drive brand awareness, engagement and growth.
n
The Opportunity
n
You'll own the influencer and partnerships function end-to-end — from identifying and building relationships with the right creators, through to negotiating partnerships, managing content delivery and measuring results.
n
You'll work closely with Social and Performance Marketing to ensure creator content is not only on-brand and culturally relevant, but also commercially effective.
n
This role is ideal for someone who is commercially savvy, highly organised and genuinely plugged into the beauty and social landscape, with a strong eye for talent and content that performs.
n
Takes ownership and gets things done without being chased.
n
n
Moves quickly and thrives in a fast-paced environment.
n
Has strong creative instincts but is equally comfortable looking at the numbers.
n
Builds authentic, long‐term relationships with creators and partners.
n
Is constantly looking for the next creator, trend or opportunity.
n
Brings ideas to the table rather than waiting to be told what to do.
n
Cares about the details and maintains a high standard.
n
Measures performance and uses data to make better decisions.
n
n
RESPONSIBILITIES +
n
n
Build and scale the brand's influencer and creator program across beauty, lifestyle and relevant cultural categories.




n
Develop and manage relationships with influencers, creators, talent managers and agencies.
n
Identify emerging talent and build a diverse network of creators at different levels.
n
Negotiate fees, deliverables, usage rights and partnership terms
n
Develop clear, creative briefs that enable creators to produce authentic, high‐performing content.
n
Own the influencer content pipeline from outreach through to final delivery.
n
Create social and paid content, including filming and appearing on camera where required.
n
Coordinate creator shoots, events, gifting and activations.
n
Work closely with Social and Performance Marketing to brief content against key commercial objectives.
n
Manage and grow ambassador and affiliate programs.
n
Lead influencer gifting, seeding and product sampling initiatives.
n
Manage influencer activity around product launches, campaigns and key brand moments.
n
Develop brand collaborations, giveaways and cross‐promotional partnerships.
n
Stay across beauty trends, emerging creators, social platforms and cultural moments.
n
Identify opportunities to turn trends and cultural moments into content and partnerships.
n
Support PR, events and brand activations as the function grows.
n
Track performance and report on influencer activity, content output and ROI.
n




Maintain accurate records of partnerships, contracts, gifting, content usage rights and deliverables.
n
n
REQUIREMENTS +
n
n
Proven experience in influencer/creator marketing, partnerships, social media, PR or a related field.
n
Experience within beauty, fashion, lifestyle or consumer brands.
n
A strong understanding of the influencer and creator landscape.
n
An excellent eye for talent and a natural understanding of what makes beauty content perform.
n
Strong commercial skills, with confidence negotiating fees, usage rights and partnership terms.
n
Exceptional organisation and the ability to manage multiple creators and campaigns simultaneously.
n
Confidence creating content and appearing on camera.
n
A genuine passion for beauty, social media and internet culture.
n
Strong communication and relationship‐building skills.
n
A self‐starting attitude and the ability to take complete ownership of your channel.
n
A willingness to travel occasionally for shoots, events and activations.
n
n
How You Work
n
You're someone who:
n
n
Takes ownership and gets things done without being chased.
n
Moves quickly and thrives in a quick-paced environment.
n
Has strong creative instincts but is equally comfortable looking at the numbers.
n
Builds authentic, long‐term relationships with creators and partners.
n
Is constantly looking for the next creator, trend or opportunity.
n
Brings ideas to the table rather than waiting to be told what to do.
n
Cares about the details and maintains a high standard.
n
Measures performance and uses data to make better decisions.
n
n
#J-*****-Ljbffr

📌 Influencer And Partnerships Lead | Sydney
🏢 Who in the Zoo
📍 Sydney