The College for Adult Learning (CAL) is looking for an experienced Digital Marketing Manager to join our Marketing team.

This is a hands-on role for someone who enjoys being close to the work, managing digital marketing activity, working across platforms, analysing performance and making things happen.

You’ll work across both accredited (B2C) and non-accredited corporate training (B2B), as part of our in-house marketing team with support from external agencies. While you won’t have direct reports initially, you’ll have plenty of ownership and influence over how our digital marketing performs.

What you’ll be doing

You’ll be responsible for the day-to-day delivery and optimisation of our digital marketing activity, working across:
Lead generation and digital campaigns
Supporting SEO and social channels
Websites and landing pages
Digital content and creative
Campaign performance, reporting and analytics
Agency relationships and performance
B2B and B2C marketing activity

You’ll work closely with Sales, Marketing, Technology and external partners to make sure our marketing activity is delivering the right results.

About you

We’re looking for someone who is experienced,



practical and genuinely hands-on.

You’ll bring:
5+ years’ digital marketing experience
Solid experience delivering lead generation campaigns
Hands-on experience across digital marketing platforms
A data-driven approach to measuring and improving performance
Experience working with external agencies
Solid commercial understanding
Excellent attention to detail and organisation
A willingness to get into the detail and make things happen
An interest in AI and emerging digital marketing opportunities

You don’t need to be a people manager. You need to be someone who knows digital marketing and enjoys doing it.

Why CAL?

CAL is a growing online education provider focused on helping adults build the skills and qualifications they need to shape their future.

This is an prospect to join a future-focused team and take genuine ownership of digital marketing across two very different audiences — B2C students and B2B clients.

If you’re looking for a senior digital marketing role where you can get stuck in, have influence and see the impact of your work, we’d love to hear from you.

📌 Digital Marketing Manager Mitcham
🏢 College for Adult Learning Pty
📍 Mitcham