Job Description
Our Benefits
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HomeMade, Mable, Leap In! And Mable Direct Are Entities Under The Attain Healthtech Group Of Companies. While Our Companies Are Diverse, Three Similarities Bind Us
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We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
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We believe in technology as an enabler
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We're driven by helping customers attain better outcomes
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This position is part of the Mable team.
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About Mable
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Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.
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With more than 25 million hours of support facilitated since ****, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.
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By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.
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To find out more, visit /
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About The Role
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The Senior Marketing Specialist - HomeMade plays a key role in planning, coordinating and delivering marketing initiatives that support brand growth, customer acquisition and retention.
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Working within the Growth Team and dedicated to HomeMade, the role partners closely with the Senior Marketing Manager - HomeMade to keep priorities aligned, projects moving and campaigns delivered to a high standard. This is a hands‐on, cross‐functional role that brings integrated marketing initiatives to life across Brand, Acquisition, Engagement & Retention, Product Marketing, Content, Creative, Sales and Digital Experience.
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Key Responsibilities
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Independently manage projects from briefing through to delivery, measurement and review.
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Develop clear briefs, timelines, success measures and stakeholder plans.
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Coordinate deliverables, approvals and dependencies across internal teams and external partners.
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Identify risks, remove roadblocks and maintain momentum.
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Write and edit copy for websites, emails, campaigns, social content,



customer communications and sales collateral.
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Translate complex service, funding, pricing and regulatory information into clear, accessible messaging.
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Maintain HomeMade's approved messaging, proof points, claims and terminology.
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Identify opportunities to improve communication across the customer journey.
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Support the development of customer propositions, offers and go‐to‐market plans.
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Apply customer, competitor and market insights to campaign and proposition development.
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Help deliver a explicit and consistent HomeMade experience across key customer touchpoints.
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Monitor campaign performance, customer feedback, competitor activity and market trends.
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Support customer research and competitor analysis.
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Conduct post-campaign reviews and recommend practical improvements.
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Use insights to strengthen messaging, creative, propositions and customer journeys.
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Act as a key connection point between HomeMade and specialist Growth teams.
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Lead project meetings and clearly communicate priorities, progress, timelines and risks.
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Navigate different perspectives and build alignment across stakeholders.
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Provide explicit, constructive feedback to internal teams, agencies and suppliers.
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Improve ways of working across planning, briefing, delivery and approvals.
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2–4 years' experience in a marketing, marketing coordination or campaign support role.
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Strong organisational and project coordination skills with excellent attention to detail.
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Demonstrated ability to manage multiple priorities and deliver work to deadlines.
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Excellent written and verbal communication skills.
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Comfortable working across a broad range of marketing disciplines
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Strong stakeholder management skills with the confidence to coordinate across multiple teams.
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A proactive attitude, willingness to learn and a collaborative approach to problem solving.
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Comfortable working in a fast-moving environment where priorities evolve and no two weeks look the same.
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Experience in aged care, healthcare, financial services or another regulated industry would be advantageous but is not essential.
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We're powered by purpose
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We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
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We're Switched On
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We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.
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We're Bold
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We're ambitious and embrace creativity to solve challenges. We're here to reshape the industry and back big ideas.
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We're One
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We channel our passion into a positive workplace. We welcome diversity and collaborate to make the most of our different skills and ways of thinking.
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We're Impactful
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We work hard to deliver change. We innovate and move fast to make a difference in the sector and people's lives.
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Values we share as part of Attain Healthtech
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Break New Ground
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We simplify care with creativity and bold ideas.
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Make It Matter
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We put people at the centre and create impact that improves lives.
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Own The Outcome
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We aim high, deliver excellence and drive results that last.
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Our Benefits
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Power your career Learn from industry experts, experienced leaders, and on-the-job opportunities.
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Access parental leave Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.
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Work with flexibility We're a hybrid workplace, balancing time in the office with remote work.
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Flexi Leave Days Get one extra paid leave day per quarter for what makes you happy.
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Take a floating public holiday Acknowledge a significant day your way with family and friends.
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Be rewarded Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.
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We are one
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As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
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#J-*****-Ljbffr

📌 Senior Marketing Specialist - Homemade (New South Wales)
🏢 HomeMade
📍 New South Wales