Overview
We're looking for a seasonedproduct discovery and UX design specialist with AI expertiseto join a brand new greenfields product squad and drive our next phase of innovation and rapid expansion.
You might be a UX designer with a solid product mindset, or a PM who's equally outstanding on the UX front.
Either way, you're obsessed with understanding users and passionate about leveraging AI to automate and enhance product experiences.
Your mission: Discover and design intelligent experiences that make sports administration and participation easier, faster, safer, and more accessible for millions of users across our global ecosystem.
Working in a hybrid environment (1-2 days per week in our Melbourne CBD office), you'll spend your time deeply learning about sports administrators' workflows and collaborating with our engineering teams to create AI-powered products that reduce the work and increase the play.
What You'll Be Doing
User Research & Discovery
Conduct deep-dive research across our diverse user base of over 2M players, parents, coaches, officials, and 100K administrators.
Navigate the complexity of multiple user types across different sports and countries, understanding their unique needs and workflows
Run user interviews to understand complex sports workflows on a granular level
Use data and insights to identify AI automation opportunities and build an evidence-backed roadmap
Create and test AI prototypes with real sports communities
AI-Powered Experience Design
Design intelligent automation features that help administrators manage operations more efficiently
Create AI-driven solutions for complex challenges like automated fixture generation, grading, and scoring
Enhance participant experiences using emerging technologies to keep players engaged between games




Build trust in AI recommendations through transparent, explainable design patterns
Cross-Functional Collaboration
Partner closely with full-stack engineering teams to bring AI features to life
Work with data teams to identify patterns and opportunities for intelligent automation
Collaborate with customer teams to validate solutions and gather real-world feedback
Engage directly with sports organisations to understand their unique operational needs
Manage internal stakeholder alignment while maintaining focus on user outcomes
What Success Looks Like to us
Time savings:Measurably reducing the administrative burden on volunteers and administrators through intelligent automation
User adoption:Driving engagement with AI features that genuinely solve user problems
Product impact:Contributing to our ambitious user growth goals and product expansion
Community impact:Designing experiences that truly put community first and solve real problems for end users
What We're Looking For
7+ yearsof UX design and/or product management experience with proven ability to ship products at scale
Portfolio demonstrating AI product designexperience and measurable success
AI-native mindset– you actively use AI tools to augment your own workflows and can champion AI adoption across the business
Advanced proficiency in modern design tools and prototyping
Experience withB2B SaaSor building products with complex,



multi-stakeholder workflows
User research expertise– you know how to uncover insights that drive product decisions
Multi-market experience– comfortable designing for diverse user needs across different regions and use cases
Highly Valued
Experience with sports technology or community platforms
Familiarity with grassroots sports culture and administration (bonus points if you've been part of a sporting club!)
Experience working in a scale-up or growth-stage company environment
Background in designing chat interfaces, conversational UI, or recommendation systems
Why PlayHQ?
Impact:Your designs will directly improve how millions of people participate in sport globally, supporting the volunteers who make community sports possible.
Growth:Join us as we scale globally - we are in 3 countries and 7 sports today, but will double each of those
Technology:Work with a modern tech stack and cutting-edge AI capabilities to solve real-world problems that matter to communities.
Culture:Hybrid working (1-2 days in Melbourne CBD) giving you flexibility while maintaining team connection.
Mission:Be part of unleashing the life-changing power of community sport, making it more accessible and enjoyable for people around the world.
Ready to Transform Sports Technology?
If you're excited about using AI and design to revolutionise how millions of people worldwide experience community sports, we want to hear from you.
Join us in building the future of sports participation.
PlayHQ celebrates diversity and welcomes applications from all backgrounds.
We're building technology for sports communities worldwide, and we believe our team should reflect that diversity.
#J-*****-Ljbffr

📌 Senior Ux Strategist (Melbourne)
🏢 PlayHQ Sports
📍 Melbourne