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About Miele
Miele is a globally trusted premium brand, renowned for its commitment to quality, innovation and timeless design.
With over a century of heritage and a reputation for excellence, Miele continues to set the benchmark in customer satisfaction and product performance.
At Miele Australia, we invest in our people and foster a team-oriented, high-performance culture focused on continuous improvement.
Why This Role?
This is an exciting opportunity to join Miele Australia in a pivotal Brand Activation role, responsible for delivering best-in-class brand and customer activations across retail, trade, and digital channels.
You will play a key role in strengthening Miele's brand health, improving activation ROI and positioning Miele as a best-in-class partner for retail and trade.
Working cross-functionally with Brand, Category, Sales and Media teams, this role offers strong visibility and the opportunity to make a meaningful commercial impact.
What You'll Be Doing
Plan, develop and execute national brand and customer activation strategies across retail, online and trade channels
Lead end-to-end activation delivery including briefing, creative development, budget management, execution and post-campaign analysis
Partner with Category and Sales teams to build tailored activation plans aligned to customer strategies
Deliver compelling consumer experiences through campaigns, events, partnerships and digital activations
Manage the activation calendar, ensuring alignment with brand guidelines and national objectives
Monitor market trends,



competitor activity and consumer behaviour to inform activation strategy
Own activation budgets including forecasting, ROI tracking, PO management and invoice reconciliation
Measure and report on performance, generating insights and recommendations to optimise future activity
What We're Looking For
Experience in brand activation, shopper marketing or integrated marketing ideally within FMCG, retail or consumer goods
Strong commercial acumen with the ability to link brand activity to sales performance and ROI
Proven experience delivering campaigns end-to-end with multiple stakeholders
Strong analytical capability with confidence working with data and performance metrics
Collaborative communicator with the ability to influence cross-functionally
What's in it for you?
Exposure to a full-suite marketing function within a globally recognised brand.
A supportive and collaborative culture that champions learning and development.
Hybrid flexibility, career progression pathways, and a chance to grow within a values-driven business.
Join a values-led business where innovation, quality and people matter.
This is more than a job, it's an opportunity to make a mark on an iconic brand.
Next Steps
If you're ready to take on an exciting challenge and contribute to a sustainable future, we'd love to hear from you!
For a confidential discussion, please contact Dominic Roy or Giorgio Xindaras.
For applications, however, please submit these via the link.
Please note that all direct and third-party applications will be forwarded to Sharp & Carter for consideration.
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📌 Brand Activation Manager (Melbourne)
🏢 Sharp & Carter
📍 Melbourne