Overview
Part-Time (3 days/week)
Hybrid | Melbourne
Starting February ****
Lova Holdings (Australia) Pty Ltd
is launching a new women's wellness brand created to support women through perimenopause, menopause, and the emotional and physical transitions of midlife. This brand is built on lived experience, honesty, softness, strength, and doing things differently.
Role
:
Brand Marketing Manager
to help bring our exciting new start-up brand to life in the world, thoughtfully, intentionally, and without burnout. This is a part time, hybrid role.
This position is ideal for an experienced marketing manager who is returning to work, re-balancing life and family, or preferring a reduced schedule.
As we prepare for our May **** launch, this role will focus on co-developing, executing and coordinating our go-to-market plans, ensuring the brand vision and storytelling are translated into consistent, high-quality marketing across all channels.
What you'll be doing
Responsibilities
Go-to-Market Execution
Own and manage the marketing execution plan for launch (Feb–May ****)
Coordinate delivery across PR, web, social, email, paid, and launch activity
Keep timelines, dependencies, and teams moving smoothly
Brand Consistency




Execute within approved brand voice, tone, and messaging frameworks
Ensure consistency across all consumer touchpoints
Flag misalignment early for internal review
Agency & Partner Management
Act as day-to-day contact for PR, design, copy, and development partners
Brief clearly using brand approved messaging
Keep work aligned to brand intent and launch priorities
Develop and oversee launch campaigns across owned and earned channels
Coordinate content calendars and campaign rollouts
Track performance and share insights with the internal Team
What would suit you
Have
5–10+ years' experience
in brand marketing or DTC launch roles
Have worked on a
DTC launch
(this is essential)
Enjoy execution, coordination, and making things land well
Are comfortable working within clear creative direction
Want meaningful work
without sacrificing your health, family, or life
Are calm, organised, collaborative, and emotionally intelligent
Start: February ****
Reports to: CEO, with close collaboration with Co-Founder / Creative Director
Apply
via LinkedIn or email ******
#J-*****-Ljbffr

📌 Part-Time Brand Marketing Manager (Dtc Startup) (Melbourne)
🏢 Future Ecom
📍 Melbourne