Azupay is a growing fintech operating in the real‐time payments space, building modern account‐to‐account payment solutions using Australia's New Payments Platform.
We're a growing, fast‐moving business where marketing plays a critical role in how we take products to market, support sales, and drive customer adoption.
You'll be joining at a stage where there is real opportunity to make an impact, own meaningful work, work closely with commercial teams, and see the direct results of what you deliver.
Our team is collaborative, hands‐on, and focused on outcomes.
We value people who take ownership, move quickly, and are motivated by delivering work that contributes to real business results.
Mission / Primary purpose
We're looking for a hands‐on Marketing Lead to join us on a 6‐month contract.
This is a high‐impact, delivery‐focused role responsible for executing Azupay's marketing program end‐to‐end across campaigns, content, sales enablement, and customer communications.
You'll work closely with Sales, Customer Success, and Product to ensure marketing is aligned to commercial priorities and actively contributing to pipeline, conversion, and customer growth.
This role suits someone who enjoys owning execution, getting things done, and seeing a direct link between marketing activity and business outcomes.
You will also be responsible for leading a small marketing team (1 direct report) and managing external agency partners across creative, digital, and media; ensuring work is delivered efficiently, to a high standard, and aligned to commercial priorities.
Accountabilities
Team leadership & agency management
Manage and develop 1 direct report, ensuring clear priorities, accountability, and high‐quality output
Lead a small marketing team (team of 2), balancing priorities across campaigns,



content, and sales enablement
Manage external agencies (creative, digital, media) to deliver campaigns and assets effectively
Own agency briefing, timelines, and output quality, ensuring alignment to Azupay brand and commercial objectives
Optimise use of internal and external resources to maximise delivery efficiency
Plan and deliver integrated marketing campaigns across digital, content, email, and partner channels
Bring products, features, and propositions to market with clear, compelling messaging
Work with internal teams and external partners to deliver campaigns on time and to a high standard
Develop and maintain high‐quality marketing assets including presentations, collateral, case studies, and supporting materials
Partner with Sales to ensure they are equipped with the right content to progress opportunities
Support deal progression through targeted content and messaging where needed
Content & thought leadership
Lead the delivery of content across multiple formats including articles, reports, customer stories, and digital content
Ensure all content is consistent with Azupay's brand, positioning, and market narrative
Support subject‐matter experts across the business to contribute to external content and insight
Customer marketing & lifecycle communications
Support customer communications including product updates, newsletters, and onboarding journeys
Help drive engagement, adoption,



and ongoing value from customers
Work with Customer Success to identify opportunities for growth and advocacy
Manage and optimise marketing channels including website, email, and LinkedIn
Ensure consistency in brand, tone of voice, and messaging across all touchpoints
Manage agency and partner relationships across design, media, and digital to ensure high‐quality, on‐brand delivery and robust campaign outcomes
Marketing operations & reporting
Track performance across campaigns and activities
Provide clear, concise reporting into what is working and where to optimise
Maintain marketing processes, timelines, and coordination across stakeholders
Key skills, knowledge and/or experience
6-10+ years' experience in B2B marketing (fintech, SaaS, payments, or technology preferred)
Proven ability to execute campaigns and deliver marketing programs end‐to‐end
Experience working closely with Sales and/or commercial teams
Experience managing agencies and/or external partners to deliver marketing outcomes
Strong content and messaging capability across a range of formats
Highly organised, with the ability to manage multiple priorities and stakeholders
Comfortable operating in a fast‐paced environment
Hands‐on mindset - this is a doing role, not just planning
Experience with CRM/marketing tools (e.g. HubSpot) is a bonus
Experience using automation and AI to improve efficiency and output is highly regarded
Qualifications/ training
Tertiary qualification in Marketing, Communications, Business, or a related discipline (preferred)
Ownership & accountability
Cross‐functional collaboration
Prioritisation & focus
Clear communication
Adaptability & pace
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📌 Marketing Lead (6 Month Contract) (New South Wales)
🏢 Azupay
📍 New South Wales