Social Media & Content Manager | Location:
Kingsgrove, Sydney NSW |
Full-time
About the Brand
This is a growing global fashion brand known for elevated styling, trend-led collections, and a community-driven approach. With teams in Sydney and the US, the business works closely with its Founder to shape creative direction and deliver impactful campaigns across multiple markets.
About the Role
They are seeking a creative and strategic Social Media & Content Manager to lead and elevate their digital presence. The role is ideal for someone who lives and breathes fashion, can turn styling into storytelling, and knows how to produce content that captures attention and drives sales.
Reporting to the Founder, this is a
hands-on, on-camera role
where the individual will own social media channels end-to-end, from strategy and planning through filming, editing, publishing, and community engagement. They will collaborate with internal teams in the US and external brand partners to deliver high-quality, styling-led content that reflects the brand's aesthetic and resonates with a global audience.
Key Responsibilities
Execute a social media and content strategy focused on brand growth, engagement, and conversion
Manage social platforms including Instagram, TikTok, Facebook, and Pinterest
Create high-quality photo, video, and written content, including filming, editing, and publishing
Plan content calendars for product launches, seasonal drops, campaigns, and promotions
Confidently appear on camera for styling series, trend-led content, product storytelling, and behind-the-scenes footage
Produce styling-based content such as try-ons, outfit formulas, trend edits, and product features
Source, brief,



and manage creators and UGC to support content output and campaigns
Build and nurture the online community through comments, DMs, and interactive content
Monitor performance, analyse insights, and optimise content based on data and platform trends
Collaborate across international teams to ensure aligned messaging and execution
What They're Looking For
Proven experience in social media and content creation, ideally within fashion, retail, or lifestyle
Robust understanding of Instagram, TikTok, Pinterest, and Facebook
Comfortable and confident being on camera regularly
Strong video-first skill set including hooks, trends, storytelling, filming, and editing
Strong aesthetic eye with the ability to create elevated, on‐brand content
Experience using tools such as CapCut, Canva, Adobe Suite, or similar
Highly organised, self‐directed, and able to manage multiple projects
Ability to work collaboratively across international teams
Genuine passion for fashion, styling, and content that drives engagement and sales
Bonus Points
Experience creating styling-focused content such as try‐ons and outfit edits
Proven track record of growing a fashion brand's social presence or driving conversions through content
Basic understanding of paid social creative or Meta Ads
Why Join
Work closely with the Founder and help shape the creative direction of the brand
Be part of a fast-growing, global fashion business
Hands‐on role based at the Kingsgrove location with regular shoots and content creation
Opportunity to travel to the US for campaigns and collection shoots
Make a visible and meaningful impact quickly
Note
This is a full‐time position. Applicants must have Australian citizenship or permanent residency.
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