CRM & Lifecycle Manager | Archie Rose Distilling Co.
Location:Botany, Sydney
Lead the CRM Strategy for Australia's Most Awarded Distillery
Archie Rose Distilling Co. is seeking a commercially-minded and experienced CRM & Lifecycle Manager to join our eCommerce team at our Botany Head Office.
Our spirits are world-class, and our digital experience should be no different.
As Australia's most highly-awarded distillery, we operate at a significant scale, balancing a premium spirits portfolio with an extensive hospitality and spirits experiences arm.
Our eCommerce team - recently recognised as Best Food & Beverage Retailer at the Online Retailer Awards - is driven by an ambition to set the global standard for digital spirits retail.
We are looking for a professional who shares our obsession with perfecting the customer journey to lead our CRM plans.
The Role
Reporting to the General Manager - Direct to Consumer, you will oversee the strategy and execution of our CRM ecosystem.
This is a pivotal role within a high-growth business, where you will manage the digital touchpoints for our spirits, our gifting range, and our unique spirits experiences.
You will be responsible for ensuring that whether a customer is booking a masterclass, purchasing a premium gift online or stopping by our flagship Cellar Door, their digital journey is seamless and impactful.
With an in office photography studio, a creative content team, and dedicated graphic designers at your fingertips, you'll have an incredible suite of in-house resources.
We have all the tools in place; we just need the right person to bring them together to deliver a world-class, cohesive customer journey.
Key Responsibilities




Strategic Leadership:Architect and lead a comprehensive lifecycle strategy that supports our ambitious growth targets and fosters long-term brand loyalty.
Journey Excellence:We are dedicated to perfecting the customer journey.
You will refine every digital touchpoint to ensure a premium experience that reflects our brand's reputation for quality and innovation.
Commercial Ownership:Manage CRM-driven revenue, utilising data and reporting to optimise performance across all email and SMS channels.
Campaign Innovation:Work closely with our world-class Creative and Marketing teams to bring spirits, collaborations, and unique experiences to life with precision.
Operational Integrity:Maintain a high standard of database hygiene and compliance, ensuring our CRM infrastructure scales effectively alongside the business.
What We Are Looking For
Proven Experience:4+ years in CRM or Lifecycle marketing, ideally within a premium D2C environment or a high-growth agency.
Platform Knowledge:Hands-on experience with Klaviyo and Shopify is ideal, though we value expertise across any major CRM and eCommerce platforms.
Analytical Rigor:A strong ability to turn insights into action through A/B testing, segmentation, and performance reporting.
Professionalism & Detail:A meticulous approach to execution and a passion for delivering world-class customer experiences.
About Archie Rose
Founded in ****, we are Australia's most highly-awarded distillery.
We value innovation, quality, and education, and we're looking for a leader who embodies those same principles.
Archie Rose is committed to a diverse and inclusive workplace; we warmly invite people of all backgrounds and experiences to apply.
#J-*****-Ljbffr

📌 Crm & Lifecycle Manager (New South Wales)
🏢 Archie Rose Distilling
📍 New South Wales