Overview
We are looking for a CRM Marketing Specialist to join the Fan Engagement Marketing team of a leading international sports league. This role will focus on executing and optimizing outbound CRM campaigns across email, SMS, and push channels to drive fan acquisition, engagement, and lifecycle growth.
Responsibilities
Execute end-to-end CRM campaigns across email, SMS, and push notifications
Manage audience segmentation, campaign build, QA, personalization, and deployment
Optimize lifecycle campaigns (onboarding, reactivation) to improve fan LTV
Design and analyze A/B and multivariate tests to improve performance
Leverage insights, analytics, and automation tools for continuous optimization
Collaborate with Marketing, Data & Analytics, MarTech,



Product Marketing, and external vendors
Qualifications
Bachelor's degree with 3–5 years of relevant CRM/marketing experience
Hands-on experience with CRM and marketing automation platforms (Adobe tools, SFMC, Epsilon, etc.)
Strong understanding of CRM KPIs, reporting, and performance metrics
HTML editing skills; working knowledge of Photoshop
Solid communication, project management, and organizational skills
Ability to thrive in a fast-paced, high-volume environment
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📌 Crm Marketing Specialist (New South Wales)
🏢 GreenTree Advisory Services
📍 New South Wales